Home » Brand upgrading masterpieces continue to be listened to by lazy people, adding help to “Science China”_IT专家网

Brand upgrading masterpieces continue to be listened to by lazy people, adding help to “Science China”_IT专家网

by admin

Recently, national writer Yu Hua’s latest masterpiece after eight years of absence, “Wencheng” quickly topped the bestseller lists of major books as soon as it was released. Since the opening of the pre-sale, “Wencheng” quickly topped the bestseller lists of major books with the first printing of 500,000 copies and the additional printing of 100,000 copies on the day of the pre-sale. The first place in Douban popular books. A series of chain reactions confirmed Yu Hua’s amazing influence as a national writer.

Using sound as the medium to show the multiple charms of the works

Keeping up with the popularity of books, Lazy People’s App Listening and New Classical Culture have simultaneously launched the audio version of “Wencheng”. Through the lively interpretation of the anchor, readers can appreciate a group of people and a turbulent era with their ears. The protagonist Lin Xiangfu travels all the way from the north to the south, looking for a place called “Wencheng”, which leads to a story of ordinary people’s hard choices and survival in the waves of fate in a turbulent era.

Prior to this, Lazy Listening and New Classics have successfully cooperated and launched the global phenomenon-level best-selling book “You are like a bird flying to your mountain”, the Nobel Prize work “A Hundred Years of Solitude” audiobook, Sanmao works audio series, widely Praised by long audio users.

With the deepening of copyright cooperation, Lazy Listening, Shanghai Translation Publishing House, People’s Literature Publishing House, etc. continue to introduce the Nobel Literature Prize audio series and famous Chinese and foreign famous audio series, continuously improve the literary attributes of audio books, and broaden the age range of audio readers; and Effectively broaden the form of book promotion and enlarge the value of works by means of interpretation of audio programs and character interviews. The paper sound simultaneously covers books in multiple dimensions such as new books, long-selling books, and popular books in publications.

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Create an ecosystem to meet the diverse reading habits of users

The 14th Five-Year Plan and the 2035 long-term goal outline formulated by the two sessions this year have pointed out the direction of further promoting reading for all and building a “literary China” from many aspects. Promoting the cultivation of users’ diversified reading habits, extending the sound ecology, and forming a long-term, sustainable development of a healthy ecology have become an important task in the first year of the “14th Five-Year Plan”. Since the development of audiobooks, it has proven to be one of the most successful long audio formats. Listening to books has become a new choice for many people in broad reading.

In the past decade or so, due to factors such as user demand gaps and insufficient content supply, the penetration rate of the online audio industry has been low. With the rapid development of 5G communications and the rapid popularization of smart accessories such as in-vehicle terminals, audio usage scenarios are being further expanded to meet users’ “listening” needs anytime, anywhere. Statistics show that China will become the world‘s largest audio market in 2022. The reading field is stimulating creative vitality through digitalization, and promoting the high-quality development of the cultural industry, so as to better meet the growing spiritual and cultural needs of the people.

Brand upgrade resource integration brings more possibilities

On April 23, at the 2021 Tencent Music Entertainment Group (hereinafter referred to as “TME”) long audio brand upgrade conference, TME announced that it would merge and upgrade its Kuwo ChangTing and Lai Ren Ting Shu into a new brand-Lai Ren Chang Ting. This brand upgrade will continue to expand Tencent Entertainment Group’s long-term audio business boundaries, and the audio content ecosystem will continue to expand, opening up greater imagination for the creation of a “full ecological audio platform”.

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Song Bin, head of operation of the long audio business line of Tencent Music Entertainment Group, believes that the diversified development methods that the long audio industry can explore in the future are also new opportunities for lazy people to listen. Regarding the brand upgrade, Song Bin said that the original “Lazy Tingshu” is a relatively vertical audiobook platform. In the future, it will rely on the TME music carrier to provide users with more choices. “This is not just an upgrade of the brand, but also a milestone that ignites the industry’s endogenous power engine and promotes new breakthroughs in the development of the industry.”

As a lazy listener who has been deeply involved in the audiobook field for nine years, it has a good performance in user level, number of works and user stickiness. As an upgraded audiobook brand, Lazy listen will also be in the future Introduce more and better works to meet user needs.

Disclaimer: The market is risky, so choose carefully! This article is for reference only and not as a basis for trading.

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