ROME – It’s called “Build and Race” and it’s the new interactive attraction of the Californian Legoland Parks that promises a full immersion in the fantastic Ferrari universe for young and old. Starting next spring, visitors to the Legoland California Resort will be able to try their hand at a real racing experience welcomed by a life-size Ferrari F40 model developed by the Lego Group on which to be photographed. Once inside the pits, with the help of the world‘s most famous brick construction specialists, it will be possible to build, test and compete with your Ferrari Lego on three different tracks, one for test, one for agility and one for speed. with various obstacles and difficulties. “Ferrari is renowned for producing cars that are unique in terms of performance, innovation and design, setting the standard for luxury and excellence in the automotive world – said Kurt Stocks, president of Legoland California Resort – We have millions of young guests who can be inspired by novelty to build their original cars in this one-of-a-kind testing and racing facility using their creativity and imagination ”.
After having built your own Lego Ferrari it will be possible to transform the models into digital racing cars that can be further customized and then made to race in a virtual way. In fact, the digitized models will compete for the fastest lap on a Lego track inspired by the real Fiorano circuit, the private track used for the development and testing of the Maranello’s racing cars. “We are thrilled to build on our existing relationship with the Lego group by combining our leading brands within this transformative entertainment attraction – added Annabel Rochfort, director of Location based entertainment & esports Ferrari – The“ Build and Race “It was designed to engage both Ferrari and Lego lovers of all ages, aligning with Ferrari’s strategy of reaching its youngest fans.”
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