Recently, Burberry opened its flagship store at Plaza 66 in Shanghai. As the second boutique in the world to adopt Burberry’s new design concept, Burberry Shanghai Plaza 66 flagship store perfectly presents the brand essence and design aesthetics.
This time, the theme of Burberry’s limited-time boutique is “World Expo”. The design is inspired by the “outdoor landscape”. The exterior design of the hill restores the characteristics of the natural landscape, praising the freedom of wandering outdoors and echoing the brand’s iconic spirit.
At the same time, the brand specially invites domestic and foreign new media artists to construct a unique immersive interactive digital art experience space through the creation of images with nature as the theme. The works of new media artists include Cao Yuxi (Chinese artist)’s “Four Time Neighbors”, Liu Jiayu (Chinese artist)’s “Retrospect of the Wave” and Mathieu Le Sourd (French artist)’s “Infinite Scenery”.
It is reported that the “World Expo” limited-time boutique aims to create an interactive experience space that integrates nature and technological exploration, so that consumers can feel the British charm of the BURBERRY brand at close range, as well as the brand’s classic elements, innovative ideas and outdoor exploration spirit. Pay tribute and inheritance, and start an immersive journey around the world.
Red Star News reporter Zhang Yu Hou PeiyangReturn to Sohu to see more
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