Home » Camicissima takes over Nara, the Made in Italy shirting pole is born

Camicissima takes over Nara, the Made in Italy shirting pole is born

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An operation cherished, almost dreamed of, for years, but which began to take shape in the spring of 2020, in the midst of the pandemic, and which ended yesterday, giving life to a great little pole of made in Italy shirts: Fenicia, a company Neapolitan owner of the Camicissima brand, she has acquired 100% of the Nara Camicie brand. To sell was another Italian company, Passage Obbligato, which belongs to the Annaratone and Gaggino families and to the designer Mario Pellegrino.

“Covid has put the textile-fashion to the test, but at the basis of the acquisition there are no financial difficulties – explains Fabio Candido, president of Camicissima -. Nara Camicie is a brand known throughout the world and with a unique know-how in the women’s sector. The company that made it grow, founded in 1984, has remained proudly independent, solid from a financial point of view and profitable. The owners have decided to sell, I believe, also for the goodness of our production and commercial project ».

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The brands remain separate, but in synergy

Fabio Candido leads the company founded by his father together with his brother Sergio, CEO, and the goal is to continue to grow in Italy and abroad at the pre-pandemic pace: in 2019, with about 350 direct and franchised stores worldwide , turnover had risen by 8% to 53 million, with an EBITDA of 13%. «Camicissima is twenty years younger than Nara Camicie: we were born in 2004 with a passion, almost an obsession, which our father passed on to us, men’s shirts – adds Fabio Candido -. We never stop learning, but we can certainly define ourselves as specialists in the male part: the know-how of Nara Camicie allows us to add skills related to women, both from a production and stylistic point of view ». The brands and the single-brand networks will remain separate, the synergies will concern other processes, starting with digitization.

«Nara Camicie has 180 stores in the world, but has never started e-commerce: the official website exists, but only serves as a showcase – explains the president of Camicissima -. On the contrary, we have already perfected online sales and entered a multi-channel perspective. I think it is good to be able to build Nara Camicie’s online channel from scratch: we must not correct or destroy anything, but only build, strengthened by the experience we have in this field ».

Objective development abroad, starting from China and Russia

Candido insists on the solidity of Nara Camicie, with a hint of lightness: «Often an acquisition brings with it the need to solve small or large financial problems, before moving on to medium and long-term objectives. I told our chief financial officer to rest assured, there are no emergencies – adds the president of Camicissima -. In the coming months it will be my brother and I above all to make plans and develop development strategies, looking at markets with very high potential, such as China and Russia and, in perspective, India, without ever forgetting Japan, where Nara Camicie is well known. Then there are the product diversification, in particular for Nara Camicie ».

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