ROMA – More 38.36% in the first half of the year in Italy, and a growth of 45.7% at European level, compared to the same period in 2020. These data on registrations are enough to frame the boom in the camper and caravan phenomenon is preparing to experience its highlight from 11 to 19 September at Fiere di Parma with the twelfth edition of the “Salone del Camper”. The event is organized by the Caravan and Motorhome Manufacturers Association (Apc), and is spread over an area of 150,000 meters, making it one of the leading international trade shows in the sector. For optimal organization, the event is divided into 5 pavilions for different product areas: Caravan and Camper, where the main European companies in the sector exhibit their models; Vehicle accessories and complements to make life in a camper even more comfortable; Shopping, with products for outdoor activities and small spaces; Routes and destinations, an area dedicated to tourism promotion to get to know ideal places and destinations for tourism in freedom. In short, visitors, in addition to touching all the models and novelties on the market at once, will be able to benefit from a full immersion in this fascinating universe. Not only the latest market news, however, because the Salone del Camper in its nine days offers many thematic initiatives such as, for example, “Cooking in the Camper”, “Camper Facile: a camper school”, photography internships, book presentations, outdoor & bike area, the 4-legged friends area and many entertainment activities for the little ones.
In the wide choice available (over 600 models on display), the public will certainly find their ideal vehicle: from the compact, agile and practical semi-integrated vehicle, perfect for adventurous trips, to the larger Attic for families, up to the top of comfort and of the luxury represented by the Motorhome, without forgetting the increasingly popular Van which makes its small size its winning weapon. “All the major brands are present with the latest innovations in the sector to meet the expectations of over 100 thousand visitors, who have met at the Salone del Camper every year since 2010 – underlines Antonio Cellie, CEO of Fiere di Parma – L ‘ exhibition is aimed at all enthusiasts, who have made the camper a philosophy of life, but also carefully look at a new frontier of travelers, who increasingly seek contact with nature and want to move freely. The future of tourism is more and more outdoor: passions join traditional itineraries, so here is the combination of camper and bike and the search for a new way of enjoying free time. The Salone del Camper at Fiere di Parma is ready, with a complete exhibition and initiatives always in line with the new trends ”. (maurilio rigo)
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