Sohu Entertainment Special Article (Zhuang Zixiu/Text) On August 16, according to the official source of the “Chaoyang Procuratorate”, the People’s Procuratorate of Chaoyang District, Beijing approved the arrest of the criminal suspect Wu Moufan on suspicion of rape.
Artistic thunderstorms are not uncommon in 2021, and the most influential ones are Wu Yifan, Zheng Shuang, and Zhang Zhehan.
Affected by the negative news of the three people, the broadcast prospects of as many as 9 works are worrying, and many works have invested more than 100 million yuan, and the loss is immeasurable.
According to many industry insiders, the risk of artists’ thunderstorms is almost impossible to guard against, because at the moment when capital is chasing traffic, whether it is the drama, brand or platform, it is “who is red and who is the one”. How can we control the risk?
But after experiencing so many first-line artist thunderstorms, the industry seems to have reached a certain consensus. It mainly examines the risks of artists in three aspects: whether socialist values are correct, whether there are bad behaviors such as drunk driving and drug abuse, and “artists who haven’t read books for a few days. , Just try not to think about it.”
2021 is called a magical year. In the past six months or so, many artists have experienced thunderstorms, many of them top-notch niche students.
First, Zheng Shuang was caught up in the surrogacy crisis, and overnight changed from a top-notch Xiaohua to a bad artist that everyone shunned. Then Wu Yifan was arrested and imprisoned on suspicion of rape, and then Zhang Zhehan recently, because of his previous improper behavior, one day The 22 endorsements inside fell out, completely cool.
There are also Luo Zhixiang, Huo Zun and others who have misbehaved emotionally.
Compared with variety shows that can be used to mosaic or cut the camera to avoid risks, they can often only be replaced with remakes, expensive AI exchanges, or forced backlogs of film and television dramas, which have the most impact and the most losses.
According to incomplete statistics, the above-mentioned artists have influenced as many as 9 film and television dramas.
Zheng Shuang: “Just ask about love in this life”, “Top Secret” and “Jade Lover”.
Wu Yifan: “The Journey of the Green Hairpin”.
Zhang Zhehan: “Menghuichaoge”, “I don’t fall in love at first sight”, “Peacekeeping Riot”, “Retro Detective”, “Love Rainy Forest”.
In these nine works, the three actors are basically starring actors, and many dramas have invested more than 100 million yuan. Coupled with the variety shows and brand parties affected, they have brought immeasurable losses to the film party, the brand party, and the platform. This loss is almost hard to recover.
For example, the artist Gao Yunxiang, because of the “sexual assault storm”, many works were affected. Although the two film and television series “Aranya Romance” and “Jiantian Yuelei” initiated a claim against him, one of the lawsuits was fought. Years, there is no result so far. As far as the crew is concerned, every day it drags on, the hope for the show to be broadcast diminishes.
How to prevent problems before they happen?
“If you haven’t read the book for a few days, try not to think about it”
The negative effects of artist thunderstorms on the works are obvious to all. How can we prevent problems before they happen?
“It’s totally unstoppable.” The producer Mr. L, whose work was affected by the “bad” artist and could not be broadcast, said helplessly.”Before signing, they all looked like good peopleThere are no problems at all, but when your filming is finished, someone suddenly broke the news that something went wrong, there is no way, I can only say that in the future, we will do some detailed investigations before choosing people, and make the agreement more careful. “
Many people in the industry have mentioned that nowadays, when signing contracts with artists, they will be bound by “moral clauses”, but the producer Coco is not optimistic about this.Because if you are cooperating with first-line traffic, these artists are very popular, and many of them are designated by the platform. Their negotiation space is not large. It is difficult to really restrain them with “ethical clauses”, and even if there are “ethical clauses”, artists After the accident, on the one hand, it is difficult to recover, on the other hand, their compensation is also difficult to make up for the loss of a crew.
A well-known brand public relations Mr. H revealed that in the past, there were two hard requirements when choosing artists for brands.One is to see whether his socialist values are correct. It mainly depends on whether the other party has posted a Weibo statement on some major events and whether there is excessive motivational remarks. The other is to see whether the other party has bad behaviors, such as drug use, drunk driving, etc., “love scandals” It’s not a big deal.”
However, such an inspection can only reduce the risk as much as possible, and cannot completely avoid the risk. “After all, it is impossible to investigate his affairs in school or when he was a child, and it is impossible to uncover the things he has hidden.”
The most important thing is that many brands choose not to look at character, but“Whoever chooses red, whoever the boss or wife boss likes, choose whoever.”
Capital is chasing traffic, “No one is innocent in the time of the avalanche.”
“There are just a few people in the entertainment industry, and there are fewer people who have a lot of traffic. In this circle, who is making movies or making popular dramas is not a bigwig, like Wu Yifan and Zheng Shuang, do you think they don’t know? “Industry insider Ring Ji asked back, “So they will not avoid risks, but bet on risks, betting on explosions and not exploding thunder.”
This year’s thunderstorms are mostly male artists. Some netizens feel that using female artists seems to be less risky. Mr. H bluntly said that female artists are indeed more reliable than male artists, but most female artists have poor fan purchasing power, so They are not the best choice of the brand.
However, after Zhang Zhehan’s incident, Mr. H said that in the future, at the very least, he must find the kind of people who have read books.“If a person doesn’t even read a book for a few days, can he be a good artist?”
The society has gradually increased the moral requirements of artists
“Inferior Deeds” Artists Are Hard to Come Back
Many people in the industry seem not surprised by the frequent thunderstorms of artists.
“Many actors are like this, it just depends on whether the luck is good or bad will be turned out”, a producer said with emotion,”This industry has been deformed for a long time. Many flow artists can’t say variety idioms, and the characters can’t be recognized. Fans still find it fun and uncultured. Can he not thunder?”
The industry insider Lin Ji bluntly said that in recent years, artists have developed rapidly. Many artists have risen from a few million in value to over 100 million in one or two plays. The good times have given them wealth, fame and opportunities, but many Artists did not take on the corresponding social responsibilities. Instead, they wandered in the gray area, challenged the law, and harmed the national sentiment. In the face of national justice and the law, the society and management departments would definitely not be able to rub the sand, and would be severely punished without hesitation.
Lin Ji revealed that relevant departments have privately greeted many production companies and platforms, and some artists who violated principled issues “must think about it before using it.”
In the past, some artists with “inferior deeds” rumors would return indirectly by turning to behind the scenes, but nowadays, as the unions of various film and television production industries have made clear statements after the artist’s thunder, no one will return “inferior” artists again. opportunity. For example, Zheng Shuang, after the “surrogacy” storm passed, she repeatedly uttered on Weibo, hoping for a chance to come back, but no one paid any attention.
It is not difficult to find that nowadays society has higher and higher moral requirements for stars. It is presumed that after the events of Zheng Shuang, Wu Yifan, and Zhang Zhehan, artists will also clean themselves up and exercise strict self-discipline.
Just yesterday, the official blog of “Mango TV Artist Brokers” released the “Artist’s Ethics Commitment Letter”, showing that more than 80 Mango TV artists from all over the country voluntarily signed the “Conscientious Practice of Chong Morality and Art, and Strive to Be a Commitment to Artists in the New Era Book”,These include resisting illegal and unethical conduct, resisting vulgar and crude performances, resisting malicious hype that distorts facts, and so on.
However, a question worthy of discussion is that capital is not right for profit, but there are indeed some creators in this industry who concentrate on creating but are innocently affected. What should they do with their implicated works is a problem that many practitioners are concerned about.
Up to now, many people in the industry have stated that there is no clear solution yet.
Producer Mr. L revealed that his work, which was negatively influenced by the artist, had actually been reviewed before the artist’s thunder, but no one on the broadcasting platform dared to make a decision to broadcast it.
“The key is that there is no standard, whether the artist’s accident will affect the release and broadcast of the film to what extent, or as long as someone comes out to expose the film, the film will be cold. There is no unified standard, we can only take one step and look at it one step at a time.”
Therefore, it is of course important to prevent and control risks in the artist’s thunderstorm. After the risk occurs, how to reduce the loss is also urgently needed for an answer.Return to Sohu to see more
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