Software is at the center of Bosch’s presence at the 2022 edition of the CES in Las Vegas. The German group invests three billion euros every year in the development of new codes for the automotive sector, which already today equip the more than two hundred million on-board control units supplied to manufacturers worldwide.
During the year, all software development activities will flow into the Etas subsidiary which will provide solutions on different levels, from the control of basic functions to the management of data and over-the-air updates from the cloud and the development of dedicated applications. . All with greater integration of the autonomous driving functions and connectivity and consequent diffusion of the hardware components necessary for their realization, in which Bosch is among the market leaders. In fact, in the last five years, the group has generated a turnover of nine billion by supplying the car market with driver assistance systems complete with sensors that allow them to function.
The transparent sun visor, capable of shielding the driver’s eyes exactly where the sun’s rays risk dazzling him, leaving the field of vision free in the rest of the surface, is the example chosen by Bosch aboard its show-car on display. in Las Vegas to show how control capabilities increasingly based on artificial intelligence logic, new generation sensors and innovative hardware can completely redesign the driving experience.
The results of the Bosch Tech Compass survey, previewed at the Ces, show an attitude of great attention towards technology in five major countries of the world (USA, Germany, UK, India and China). “The Bosch Tech Compass – says Stefan Hartung, CEO of Bosch – makes us understand that people want a technology that addresses the problems of our time”. Expectations vary between East and West, highlighting how in Asia expectations have shifted to the side of artificial intelligence and 5G telecommunications, while in Europe and the US technological innovation is considered crucial for solving environmental problems.
Among the transport systems indicated by the survey as most desired for the future, although teleportation could even be chosen, the car took first place (56%), followed by train (40%) and plane (32%). On the electric car front, in addition to software and cloud applications designed to optimize battery usage efficiency and energy capacity, Bosch unveils in Las Vegas the latest generation of ADM (Advanced driving module) which combines in a network of onboard pre-assembled components of the traction, braking and steering system to speed up the development of new models by car manufacturers with lower production costs and greater final reliability.
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