Home » Chanel and FIRST Youth Film Festival officially established the “FIRST FRAME First Frame” Annual Video Award | Chanel | FIRST Youth Film Festival | Video_Sina News

Chanel and FIRST Youth Film Festival officially established the “FIRST FRAME First Frame” Annual Video Award | Chanel | FIRST Youth Film Festival | Video_Sina News

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Chanel and FIRST Youth Film Festival officially established the “FIRST FRAME First Frame” Annual Video Award | Chanel | FIRST Youth Film Festival | Video_Sina News

In 2021, Chanel will join hands with the FIRST Youth Film Festival to set up the “FIRST FRAME First Frame” unit, which aims to pay attention to the diverse female images in the works of Chinese young filmmakers and encourage female-themed video writing. This year, the two sides officially set up the unit award “FIRST FRAME First Frame”·Annual Video Award to provide more help to young filmmakers who are committed to equality and diversity creation from the perspective of evaluation of the competition unit. The inaugural annual Video Awards invited actor Hai Qing, film producer Nai An and film critic and film festival curator Benjamin Illos to form an independent jury. They will bring rich speculative positions and international academic perspectives to this unit award from multiple perspectives such as film curation and criticism, film production and distribution, and film performance, and provide young creators with insightful foresight and perspectives. Suggest.

On July 11, the “FIRST FRAME first frame” single sheet was announced. 9 works are selected from the finalists of the annual competition, including 4 shortlisted feature films in the competition unit “Summer Diary”, “No Goodbye, Fish Pond” (Virgin Blue), “Goodbye, Paradise” (Farewell, My Hometown), Guanbu A Week, and 5 Featured Shorts: Broken Potato, The Secret of My Birth, Clouds A Passing Cloud, Homones and The Thing with Feathers. The 9 works will meet the audience during the FIRST Film Festival from July 27th to August 4th, and present group portraits of women created by young filmmakers through a series of screenings and thematic forums.

In order to help young film creators and enhance the communication between video works and audiences, this year’s “FIRST FRAME First Frame” unit also specially invited actors and Chanel brand ambassadors Zhou Xun, Xin Zhilei and Wang Yibo to serve as the unit’s annual promoters. They will escort the images created by young filmmakers, so that these new-generation image stories with multiple expressions, new narratives and rich cores can be seen by more people.

A frame is the smallest unit of a single image in a motion picture film. A frame is a picture, and the picture is the origin of all stories. The “FIRST FRAME First Frame” unit in 2021 selected 6 works from the FIRST Film Festival annual competition, which constituted a unique sample of youth film creation, displayed diverse female images, and brought another viewing angle to the audience. and position. The establishment of the “FIRST FRAME First Frame” Annual Video Award aims to explore the new generation of video works with potential and fresh expressions for the industry and the audience from the perspective of the evaluation of the competition system, and to provide young creators with Support and help.

Madame Chanel once said, “I want to be part of the future”. She has witnessed the development of cinema throughout her life, collaborated with many legendary filmmakers and established long-lasting friendships. It was through her introduction that the young Lucino Visconti entered the film industry and eventually became a pioneering director of the 1960s. An icon of impeccable, charismatic style, Madame Chanel has styled many actresses in film and in real life, making them personal and fashion icons. Based on this rich historical heritage, from Karl Lagerfeld’s own hands-on photography to today’s close collaboration between Virginie Via and filmmakers, the brand’s continuous dialogue with the film industry has become one of the brand’s hallmarks. With this vision in mind, the brand places great emphasis on supporting women and emerging filmmakers. Now in its 16th year, Chanel’s partnership with the Tribeca Film Festival has provided meaningful support and recognition for a new generation of female filmmakers. The brand has also cooperated with many global film festivals and institutions such as the Toronto Film Festival and the Busan Film Festival in South Korea, focusing on female-themed creations, encouraging diverse expressions, and supporting new and diverse forces in the film industry.

Today, Chanel joins hands with the FIRST Youth Film Festival to help the creation of female themes of the new generation of contemporary films, and to accompany young filmmakers to write more vivid and diverse contemporary narratives. This collaboration continues and reaffirms the Chanel brand’s commitment to supporting arts and culture in China: focusing on diverse expressions, supporting creative freedom and fostering talent potential.

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