Home » China·Story·Power|The 34th Golden Rooster Film Festival Series Activities-2021 Chinese International Screenwriting Theme Forum was successfully held_Xiamen.com

China·Story·Power|The 34th Golden Rooster Film Festival Series Activities-2021 Chinese International Screenwriting Theme Forum was successfully held_Xiamen.com

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On December 29, 2021, the 34th Golden Rooster and Hundred Flowers Film Festival awards series with the theme of “China·Story·Power-Positive Youth·On the Road” 2021 Chinese International Screenwriting Theme Forum will be held in Wuyuan, Huli District, Xiamen The Bay Hyatt Hotel was successfully held.

This event is guided by the Xiamen Film Bureau and the TV Play Screenwriter Committee of the China Federation of Radio and Television Social Organizations, hosted by the Cultural Development Office of Huli District, Xiamen, Beijing Minghe Group, Beijing Minghe Film and Television Culture Development Co., Ltd., Linda Interactive Entertainment Film and Television Organized by Media (Xiamen) Co., Ltd.

Top Chinese film and television screenwriters, senior filmmakers, senior practitioners in the film and television industry, and top players in the script content industry gathered together to reveal the righteous way of China in the past century and promote the national spirit with patriotism as the core. And the spirit of the times with reform and innovation as the core, carry forward the great party-building spirit, and sing the prosperous theme of the times! Create a Chinese story that allows the people to absorb spiritual power.

Executive Deputy Minister of the Publicity Department of Huli District Committee, Director of the District Government Information Office Shi Xiangping, Vice President of Minghe Group, Secretary-General of the Chinese International Screenwriting Festival Organizing Committee Yang Lijun, General Manager of Minghe Film and Television, Deputy Secretary-General of the Organizing Committee of Chinese International Screenwriting Festival Zhao Bin, “Changjin Lake” / “Soldier Assault” / “My Leader, My Team” screenwriter Lan Xiaolong, “Merchants” / “Under the White Clouds” screenwriter Chen Ping, “Lonely” screenwriter Peng Sanyuan, “Cross “Passing the Yalu River” / “Tour Prosecutors Team” screenwriter Yu Fei, “1921” / “Glory and Dream” / “The Founding of the Army” / “Zhao Family Orphans” screenwriter, this year’s Golden Rooster Award nominated screenwriter Zhao Ningyu attended the forum.

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  The new mainstream of the main melody

  Breaking through the circle-breaking effect of the viewing age

In 2021, China’s film and television are self-sufficient, relying on solid stories and moving emotions, returning to the story and returning to their original intentions, and a new mainstream work that has been hotly discussed and sought after by the people has emerged.

From “Wolf Warrior 2”, “Ba Bai”, “Itinerant Prosecutor”, “Mountain and Sea Love”, “Awakening China” to “Changjin Lake”, “Merchants”, “Chinese Doctor”, “Crossing the Yalu River”, etc. The fission-style dissemination of the main theme of the series, the theme of the theme has long become a popular target for the public. In the roundtable discussion session, the 34th Golden Rooster Award-nominated screenwriter Zhao Ningyu, Chen Ping, and Yu Fei had a lively discussion on the topic of “Using Film and Television as a Carrier to Acclaim the Spirit of the Times, Praise the Chinese Heroes”, and offer suggestions for the development of the new mainstream film and television.

  Emotional theme breaks the circle

  Meet the emotional needs of the audience and detonate the box office reputation

The annual news words such as the New Year in place in 2021 have all affected the emotions of hundreds of millions of Chinese people, and the emotional themes that moved people with emotions and the achievements have also illustrated the people’s needs for emotional themes. “A Little Red Flower”, “Hello! “Li Huanying”, “My Sister”, and even “Lonely” and “Dear”, which have affected the fate of thousands of families, once again made the whole network cry because the prototype found relatives. As the most down-to-earth, how to create emotional themes that are closest to people’s lives? Concerns about how young screenwriters should settle themselves, how to plan their career development and other topics were clarified in the exchanges between Beijing Minghe Film and Television General Manager and Deputy Secretary-General of the Chinese International Screenwriting Festival Zhao Bin and famous screenwriters Peng Sanyuan and Zhao Ningyu.

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  Script content industry layout

  The prospect of screenplay entertainment and a new approach to the career of screenwriters

In 2021, the power of script content will continue to take root and expand in the leisure entertainment “Script Kill” preferred by young consumers, and new businesses related to “Script Kill” are gaining momentum. The Chinese International Screenwriting Forum continues to pay attention to the development and transformation of the screenwriting profession, the film and television industry, and the cultural industry. It seeks new development directions and monetization channels for the Chinese-speaking screenwriters from multiple perspectives, seizes opportunities in the challenges of film and television revolution, and faces the script The trend of content entertainment, where should the professionalization of screenwriters go? Zhao Bin, general manager of Beijing Minghe Film and Television, deputy secretary-general of Chinese International Screenwriting Festival, and Xu Jixia, co-founder of well-known chain secret room brand, founder of script kill chain brand, and principal of Yiwan’s script publishing studio, and well-known domestic script killer Guests of the chain brand-Ao Wu founder, co-founder of One Play, famous exhibition planner Zuo Jin, well-known author Huo Wu Mao and other guests discussed from the topic of “screenwriting content from film and television to the entire cultural and entertainment industry” to explore film and variety shows , Diversified transformations of scripts and games, discussed from the diversified incubation of scripts to screenwriters’ entire industry chain services, and jointly analyzed and described the prospects and paths of script content creation and transformation.

As the first domestic professional platform with screenwriters as the core and cultural industry demand as the guide, linking the entire cultural and entertainment industry chain and the cultural and creative industry value chain, the Chinese International Screenwriting Forum has been pursuing the original intention of “the drama itself as the foundation” since its establishment, and has continued to explore And cultivate “core talents of Chinese stories”, cultivate outstanding young screenwriters, create fine art works, and build a sound Chinese screenwriter ecosystem based on this, and continue to build up strength to help promote the industrialization of screenwriters, forge ahead, and forge ahead.

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In the future, the Chinese International Screenwriting Forum will continue to find new directions for Chinese-language screenwriters from multiple perspectives, seize opportunities in the challenges of film revolution, excavate outstanding creators and works, promote the development of screenwriting industrialization, and gather more Chinese forces. Tell the Chinese story well. Discover the majestic power from Chinese stories, and use majestic power to promote the spread of Chinese stories.

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