China Mobile Migu and 2021 China Golden Rooster and Hundred Flowers Film Festival collaborate to create innovative and immersive experiences
On December 10, the signing ceremony of the 2021 China Golden Rooster and Hundred Flowers Film Festival and the 34th China Film Golden Rooster Awards was held in Xiamen. At the event site, the Executive Committee of the Film Festival (Xiamen) signed a strategic cooperation agreement with partners such as China Mobile Migu. China Mobile Migu Company officially became the strategic partner of the Golden Rooster and Hundred Flowers Film Festival, the only official 5G full-scene technology platform (5G+AR exclusive), the only designated partner of video ring back tone, the official designated 5G FUN auditorium, and the only official designated Cooperative coffee brands and derivatives partners.
This is the third “hand in hand” of China Mobile’s Migu and Golden Rooster and Hundred Flowers Film Festival. With the continuous maturity of 5G, VR, AR, MR and other technologies and the continuous growth of demand, Migu has outlined a clear meta-universe “MIGU evolution roadmap” in 2021, and will adopt ultra-high-definition video, video ring back tones, cloud VR, AR, etc. bring a new experience in the 5G era to the majority of users.
The meta-universe era is coming. Based on the advantages of 5G technology and relying on China Mobile’s strong network computing power, Migu will create a film festival with meta-universe characteristics and a full-scale immersive social experience.
In 2021, to continue the “AI Wow Golden Rooster” brand, China Mobile Migu will further upgrade the “Cloud Golden Rooster Festival” online zone to create the Migu Golden Rooster “Meta Universe” and build online movies, technology, and good things through 5G+XR technology , Guofeng, Trend Planet, aggregate long live broadcasts, movie content, AR interactive gameplay, explosive derivatives, national style lists, hip-hop skateboarding, ice and snow sports and other elements to provide Golden Rooster audiences with one stop to watch, buy, play, gather and enjoy Style experience.
In terms of viewing movies, during the Golden Rooster and Hundred Flowers Film Festival, users can enjoy new views of the festival through the Migu Video APP and the 5G FUN auditorium on Mobaihe. Among them, relying on China Mobile’s 5G technology, Migu Video APP has renewed its cloud box viewing black technology. In the cloud box, users can create private rooms online, invite friends to watch movies together, and experience the ultimate private cloud cinema experience.
Moving cinema content online to bring audiences a richer and more personalized cloud viewing experience, China Mobile “5G FUN Theater” will unlock all kinds of excitement of this Golden Rooster and Hundred Flowers Film Festival for users. “5G FUN Theater” is a selected movie platform built by China Mobile based on the home broadband system, relying on the advantages of Mobaihe’s 160 million users and the advantages of 5G technology. Home users can experience the smooth and shocking experience in the 5G FUN theater. Enjoy movie-watching experience and enjoy cinema-level blockbuster movies at will. Through cooperation with the Golden Rooster and Hundred Flowers Film Festival, the 5G FUN Theater will allow more users to see more good Chinese movies.
“5G+Video Ring Tone” unlocks the new social gameplay of Golden Rooster
As the “new business card” for short video social networking in the 5G era, 5G ultra-high-definition video ring tones will also be launched in the “Golden Rooster Video Ring Tone Trending Zone” area. Users can view the highlights and outstanding moments in different areas of 9 seconds, 15 seconds, and 45 seconds. Present, wonderful review, and watch a different Golden Rooster Film Festival.
During the film festival, the video ring tones will also bring “ring tones to the golden rooster, red envelopes for calls” for the majority of fans to grab welfare activities. During the event from December 25th to December 30th, users of China Mobile were lucky enough to watch the exclusive video ring back tone of Golden Rooster Red Packet Rain while waiting for a call, and press 8# to successfully participate, and they will have the opportunity to receive Golden Rooster tickets and large mobile phones. Prizes such as data/voice packs or Migu Animation Mall coupons.
“Technology + culture” work together to unlock new online and offline golden rooster consumption scenes
Focusing on the new demand for upgrading consumption scenarios in the era of digital intelligence, China Mobile Migu continues to work hard to bridge the communication between Chinese film culture and the new generation of young people. Based on the development and innovation advantages of IP derivatives, China Mobile Migu is fully empowering China’s golden rooster and hundreds of flowers. Film Festival.
As a derivative partner, during the 2021 Golden Rooster and Hundred Flowers Film Festival, China Mobile Migu will rely on its Mi Mall platform to create the “AI Wow Golden Rooster National Customs Goods Festival”. Starting from the needs and preferences of the target user of movie lovers, the product categories Focusing on the three major categories of fashion clothing, fashion play, and fashion gifts, we will open up online and offline consumption scenarios and inject innovative vitality into the film festival.
In addition, as the only official coffee cooperation brand designated by the conference, the renewed and upgraded Migu Coffee will continue to provide filmmakers with an immersive experience of “culture + coffee”. Migu’s offline stores across the country will display Golden Rooster IP drinks, set meals, limited-themed cup sets, etc., so that fans who cannot go to Xiamen to participate in Golden Rooster can remotely check in and share the fun experience of “light” coffee in the country’s tide.Return to Sohu to see more
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