Original title: China will continue to be the champion of the global box office market, the US media is sour: There are only 3 US movies in the top 20 box office in China
(Observer Network News) A few days before the end of 2021, the American entertainment magazine “Variety” website recently predicted that China will continue to win the global single box office market this year, and continue to break the global box office market ranking that was dominated by the North American market for ten years. This success is “to a large extent driven by local Chinese movies.” Nothing about Hollywood movies, “Variety” described this as “disconnecting from the global film industry.”
“Variety” also stated that the completely different responses to the new crown epidemic between China and the United States have also accelerated the arrival of this new “world order.” Even if the popular “Spider-Man: No Return of Heroes” in North America and other markets wins the 2021 global box office championship, nothing will change.
On December 23, local time, the American entertainment magazine “Variety” published an article titled “Decoupled from the global film industry, China will continue to be the champion of the global box office market.” The title of the so-called “decoupling”, the article said Because “China’s box office success is largely driven by local movies.”
According to statistics from the American analysis agency Comscore, only three of the top 20 movies in the Chinese market in 2021 are from the United States-“Fast and Furious 9”, “Godzilla vs. King Kong” and “Out of Control Players”.
According to statistics from Artisan Gateway, an Asian film consulting company, as of mid-December this year, the market share of American films in China was only 12.6%.
Screenshot of “Variety” website report“Variety” said with emotion that a few years ago, Hollywood films could still occupy about half of the Chinese film market, and then blamed Hollywood’s coldness in China on the new crown epidemic, the rise of China’s “main theme” movies, and “China-US relations have fallen to a low level.” point”.
The article acknowledges that although the time or process of becoming the global single box office champion is not necessarily the same as expected by the Chinese, “such a new world order” has arrived, and China and the United States have taken completely different measures to deal with the new crown epidemic. Accelerated the rise of the Chinese film market.
On December 26, Beijing time, the 2021 global box office champion on IMDB website showed “Changjin Lake” (903 million US dollars), “Spider-Man: Heroes Without Return” followed closely, “Hello, Li Huanying”, ” 007: No Time to Die”, “Fast and Furious 9” and “Detective Chinatown 3” ranked third, fourth, fifth and sixth respectively. However, according to Forbes News in the United States, the box office of “Spider-Man: No Home Returned” has exceeded US$920 million, temporarily ranking the global box office champion, and is expected to exceed the US$1 billion mark this weekend.
However, “Variety” said that even though “Spider-Man: Heroes Returned”, which was released in North America on December 17, local time, escaped the impact of theater closures caused by the new crown mutant strain “Omi Keron” in the following days , And finally won the 2021 global box office championship. Considering that there are three Chinese movies in the top six, the single market box office ranking will not be affected.
The article quoted an analysis by Frank Perikleous, vice president of Comscore’s Asia Pacific film division, saying that China will become the market with the highest box office for movies in 2021. As of now, the box office revenue of the Chinese market this year is about 7 billion U.S. dollars, accounting for 39 of the total box office revenue in the global market this year. %, the United States ranks second with 3.7 billion U.S. dollars.
Rance Pow, the head of Artisan Gateway, said that without the impact of the new crown epidemic, China’s box office revenue this year would be even higher. He further claimed that fewer imported films would also have an impact on China’s box office revenue.
According to Gower Street, a British analysis agency, in 2022, the box office of the entire North American market will grow to US$9.2 billion, and China will fall to the second place with US$8.2 billion. Other institutions analyzed that in 2022, there will be close ties between the Chinese market and the North American market.
“This will be a close race. China is likely to retain its position (the global single box office champion) in 2022. This (to a large extent) depends on how the United States will respond to the new round of the new crown epidemic in the future,” Comscore Asia Pacific Frank Perikleous, vice president of the regional film division, added that “the United States has a chance to achieve even greater growth in 2022, because its box office growth in 2021 is only 40% of the pre-epidemic growth.”
However, “Variety” said that the competition between traditional film companies and streaming media giants will also shape the world‘s film industry. Wall Street analyst Michael Nathanson predicts that the North American box office market will reach its peak revenue in 2022 or 2023, after which it will lose the market and lose to streaming media.
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