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Cosmetics, sustainability passes from packaging and conscious consumption

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The segment of cosmetics with a natural and green connotation in our country is worth almost 1.7 billion, equal to 16% of the total market, according to data from Cosmetica Italia. A continuously growing trend. Just to give an example, in the last year requests for solid shampoo or shower gel increased by 17% on the Xtribe app that allows points of sale, professionals and individuals to sell their products and services.

Furthermore, according to a research by Quantis for Cosmetica Italia, 78% of consumers look for plastic-free packaging, while 76% want to buy sustainable products or products obtained from renewable sources and 75% opt for refillable and reusable bottles. 69% are affected by the reduction of carbon while 65% are informed and concerned about the reduction of the water footprint.

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Consumers are more and more sensitive and attentive to the environment and a conscious use of the products. And the cosmetics companies respond by committing themselves to all levels of the supply chain: from the choices of raw material procurement, to the optimization of manufacturing processes, to the innovations of formulas and packaging up to the initiatives to reduce the impacts in the distribution, sale, consumption and end of life.

Davines’ commitment

«We are experiencing a real climate emergency – comments Sonia Ziveri, chief sustainability officer of the Davines group -. We have been committed for years to reducing our emissions with a very challenging goal: to become a company et Zero Emissions by 2030. This means revolutionizing activities: the commitment of all of us is fundamental, from those who cultivate the fields in which our ingredients are produced to those who travel to sell them or, again, those who use them. A responsible approach in reducing one’s carbon footprint also passes through the daily habits of each of us. How energetic are our beauty routines? Can we power our homes with energy from renewable sources? Can we reduce the temperature of the water we use? These are questions that we must ask ourselves more and more. Small choices that each of us can make every day and that have a huge impact on our planet ».

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Among Davines’ latest initiatives, “Still we are not there yet», A project to raise the awareness of businesses and consumers on the importance of reducing CO2 emissions with a final goal: saving 80 tons of CO2 by June. The collective challenge was launched on April 22, Earth Day, through a partnership with Aworld, the platform that supports the United Nations ‘Act Now’ campaign against climate change. From the app, users can find out how much CO2eq (carbon dioxide equivalent) they would save by adopting sustainable daily practices. The company has also activated a partnership with Ènostra, an Italian energy cooperative that produces and supplies 100% renewable, ethical and sustainable electricity to raise awareness and promote the possibility of using clean energy for their business in hairdressing salons.

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