Home » Cosmetics, the start-up of balanced skin is 100% made in Italy

Cosmetics, the start-up of balanced skin is 100% made in Italy

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Three founders, the brothers Nicola and Francesco Balestrieri and Alla Reitsma: a doctor
surgeon and two executives of pharmaceutical multinationals that two years ago,
in 2019, they conceived the idea behind Aeqium, a skincare brand with a precise philosophy: “Health and well-being have always been at the center of our world – he says
Francesco Balestrieri – Me and Alla, my partner in this adventure, have worked for over 20 years in the world of pharmaceutical multinationals and Nicola, my brother, who works alongside us, is a doctor who is passionate about his work. It all started from a conversation with Nicola: he wondered how to answer the many questions of patients who wanted to take care of the skin in the best way ».

This, therefore, is the starting point: the search for skin health starting from the assumption that the skin is a barrier and communication organ and as such can lose its balance due to many different factors. Furthermore, the epidermis regenerates itself, but with time, age, stress and pollution this process becomes less efficient. It is therefore necessary to act directly on the causes of loss of this balance. «We have set ourselves the goal of understanding the mechanisms and processes that make it possible to have healthy skin and then find the most correct and effective solutions to obtain it – continues Balestreri -, because health is at the basis of the beauty of the skin. And this is where the idea of ​​Aeqium was born: healthy skin is vital, luminous, hydrated. It is the best skin you can have based on your age and specificity, thanks to an organ in perfect balance, in all its functions. If the skin is the boundary of two worlds, the external and the internal, the need to act on both fronts arises spontaneously, a new In & Out approach ».

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The brand was created precisely to give balance: it acts from the outside, with dermocosmetics that purify and nourish and from the inside, with nutraceuticals that stimulate all the functions that have a direct influence on its well-being. To achieve this, Aeqium has put together a team of specialists with different skills such as dermatologists, cosmetologists, nutritionists, cosmetic surgeons, oncology, chemists and biologists, phyto-culture experts who have contributed to the creation of the line after a long journey in the world of health and research.

«It is a line that unites science beauty e clean beauty: delicate, effective. thanks to the rich formulations of active ingredients that act on several levels and interact with each other. We have studied and developed the formulations and dosages necessary to restore the balance of the skin. Just as we had dreamed of it two years ago »continues Francesco Balestrieri.

A dream all made in Italy: the brand was conceived, conceived, formulated, tested and produced in Italy, «inspired by the sense of beauty and the taste for the excellence of our land. We have sought the formula to give the skin the balance and beauty of certain Mediterranean faces and bodies. We looked at hundreds of molecules, and it was like traveling around the world. We found some of the most effective active ingredients among the ingredients of the Mediterranean diet and the result is Aeqium, a highly technological version of Mediterranean beauty, dedicated to the skin. The path lasted two years, we are a start-up but we have not worked as such in terms of investment, scientific research and business plan ».

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