A new way for young people to cheer for a good show: tap the full screen of “OK” in the barrage.
In the Internet age, traditional opera is getting closer and closer to young people. Open station B and search for “xiqu”, the channel has accumulated 970 million views, and the opera song “Exploring the Window” performed by members of the Shanghai Opera 416 women’s group has been played more than 9.72 million times; from “2021 Douyin Intangible Heritage Drama” It can be seen in the Data Report that in the past year, the number of intangible cultural heritage drama videos has accumulated 60 billion times, and the audience of post-90s and post-00s accounts for 52%; bilibili Shangyuan Thousand Lantern Festival”, received many hot searches when it was broadcast, and the ingenious use of opera elements is a highlight that cannot be ignored…
With the arrival of more and more professionals and the younger generation of opera performers, the volume of opera in the online world has continued to increase, and many adaptations have updated the audience’s consistent viewing experience of opera, and brought this traditional Chinese art form into the more people’s vision. The thriving situation is indeed gratifying for the development of ancient art, but the shortcoming of pan-entertainment traffic orientation and fragmented communication in the online environment has also led the industry to put forward new thinking-after opera entered the online platform and “present” voice, How to continue to direct this enthusiasm to the theater, to more professional, more complete and more systematic opera, so as to truly reach potential fans?
Focusing on contemporary aesthetic needs, opera has become a “traffic password”
Many fans of station B still remember that “Jing Hong” brought by Qiu Jirong, the fourth-generation heir of Peking Opera Qiu Pai and a group of opera actors, made the first show of the opera program at the party at station B at the end of 2020. The nine-minute performance was amazing. The Internet became one of the most impressive programs in the New Year’s Eve party that year. In the program, Qiu Jirong used modern dance to connect Kunqu Opera “Peony Pavilion”, Qin Opera “The Legend of the White Snake”, Pingju Opera “Heavenly Girl Scattering Flowers”, Sichuan Opera “Rolling Lamp”, Hebei Bangzi “Zhong Kui Marrying My Sister” and Peking Opera “The Case of the Beauty”. The emotional performance and the design-rich transition design lead the audience into a real and fake Liyuan dream.
“Nine Minutes of God”, “Enjoyed watching”, “Get to the charm of opera”… Young netizens’ enthusiasm for opera programs has given creators confidence. At the New Year’s Eve party at Station B at the end of last year, the opera program was once again as scheduled. On stage, the Cantonese opera film “The Legend of the White Snake: Love”, which set off a national trend at station B, appeared again. Zeng Xiaomin, director of the Guangdong Cantonese Opera House, and singer Liang Hanwen sang the theme song of the film “Waiting for Your Return” in both ancient and modern times. Xu Xian and The final scene of Bai Niangzi’s broken bridge will make netizens knock “tears” in the barrage.
The fusion of opera elements and other art forms can often bring people a refreshing look and feel, changing young netizens’ inherent cognition of opera. The “bilibili Shangyuan Thousand Lantern Festival” launched this year on the Lantern Festival makes opera a well-deserved protagonist. In addition to presenting traditional arias in a flexible and novel way, ancient operas also mix and match with various popular elements. Coincidentally, the “2021 Douyin Intangible Cultural Heritage Drama Data Report” also shows that in intangible cultural heritage drama videos, intangible cultural heritage dramas often cross-border with national songs, cross-dressing, comics, rap, and calligraphy. “Opera has always been looking for a way to win young audiences. A group of relatively young opera practitioners, because of their understanding of the Internet and Internet audiences, began to focus on introducing their majors to the public on the Internet.” Rong Guangrun, a literary critic, told reporters Said: “On the premise of upholding a serious attitude, whether it is to put opera in popular songs or in dance, it is an effort made by opera people to ‘close’ contact with young audiences.”
The dissemination of opera needs to be more “understood” and needs to abide by the principle of integrity
As an art form that the common people like to see and hear, opera has taken the express train of many communication methods, and radio, film, and television all undertake the function of opera communication. With the ever-increasing power and influence of the Internet, the nature of the Internet as a communication medium inevitably affects the current dissemination of opera. The so-called “laymen watch the fun, experts watch the doorway”, how many opera artists or works that have become popular on the Internet are “lively” and how many are “doorway”? Experts offer a more cautious view.
Zhang Weipin, director of the theory teaching and research section of the School of Opera, Shanghai Theater Academy, told reporters that in his opinion, the dissemination of opera needs to abide by the principle of integrity. “Opera is a comprehensive art. Various elements and various cultural traditions work together to create this art.” Zhang Weipin said that aria is strictly a fragmented process, but it contains The singing, voice and other opera techniques are complete. However, “it is difficult for us to hear the rhythm of traditional opera in an opera,” he said without worry: “In the past, the broadcasts would broadcast excerpts or selections of Peking Opera, no matter whether it was an excerpt or a selection, they did not The elements in it will be decomposed to the extent that they are today.” Even some of the current dissemination content deviates from the body of opera.
The three artistic methods of dramatization, stylization, and singing, reading, and playing are organically integrated to achieve the unique singing and dancing performance of opera. The performance art of opera is the art of using this unique song and dance performance to shape the stage image. This uniqueness is the value of opera performance, and it also gives opera performance an existential value that cannot be replaced by other performing arts. “Opera is an important part of national traditional culture, and there is a certain degree of sharing between it and the aesthetic taste of the Chinese nation itself. At the same time, a complete set of techniques of opera itself also constitutes a kind of aesthetic taste.” Zhang Weipin believes that, “The content of the dissemination needs to have this kind of aesthetic taste, and it is possible to maintain the same direction as the opera.”
How to build a more comprehensive bridge between opera and the Internet? The rich content and resources in the network platform and the powerful retrieval function provide a pass for netizens to approach opera. Taking the “Hang Mao” collection of the opera blanket skill in the Peking Opera “Shirang Visits His Mother” in Station B as an example, UP mainly edits and organizes the same clips performed by different actors, so that netizens can see the charm of different versions at a glance. What is even more gratifying is that more and more Internet platforms are showing a large number of complete repertoires and fragments, just as experts expect: “The opera will definitely win the favor of more and more young people, and it should be the opera that attracts them. itself.”
Author: Wang Xiaoli
Editor: Fan Jiale
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