Home » Damai announces the establishment of Xiami Music Entertainment Content Label to fully promote the operation of music performance labels

Damai announces the establishment of Xiami Music Entertainment Content Label to fully promote the operation of music performance labels

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On September 24, Damai announced the establishment of Xiami Music Entertainment Content LabelIndependenceThe Music Performance Division has comprehensively promoted the label-based operation of music performances to help China’s music performances form a new consumer market.

It is understood that Xiami Music Entertainment will form three major business segments based on content, scenes and musicians: one is self-made or co-produced large-scale music performances, including concerts, music festivals, and LiveHouse tours; the other is to rely on Ali Entertainment’s comprehensive resources of movies and dramas Cut into the film and television music track and build the Xiami OST sub-label; the third is to establish a newcomer discovery service system to integrate offline tours, music festivals, variety shows, OST, and large-scale performance resources.

Yin Liang, the principal of Xiami Music Entertainment, said that the current consumption of Chinese consumershabitThey are accustomed to shifting from purchasing consumer products to experiencing experiences. Users are no longer obsessed with how many shows have been watched, but pay more attention to the memorable experience they have experienced. Xiami Music Entertainment will take “seeing the difference” as the brand’s spiritual theme, organize content innovation, research and development of IP in all scenes and multiple tracks, build a new type of consumer complex, and lead the innovative development of live music.

On the same day, Xiami Music Entertainment‘s first self-made music performance IP-Xiami Music Festival was officially announced, and it will launch two versions of “indoor” and “outdoor”. The indoor version of Xiami Music Festival will be held from October 2nd to October 7th at 66LiveHouse, Damai, Beijing. The theme is “Another life” and it adopts a six-day system.

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