On June 16, 2022, Maoyan Professional Edition announced the launch of the short drama real-time hot list, which is also the industry’s first real-time hot list for the short drama, a webcast content category.
Short dramas derived from short videos have gained the favor of many netizens in the past two years by virtue of their short and fast instant gratification and efficient viewing rhythm, and have gradually developed into a relatively mature subdivision in the film and television entertainment industry. Not only has the company participated in, new data, traffic, and the box office have been greatly improved, but also embarked on the road of high-quality production. Excellent short drama works have broken the circle and spread, and the word-of-mouth popularity has been catching up with traditional dramas.
According to the relevant person in charge of Maoyan, the professional version of Maoyan launched the short drama real-time popularity list this time, covering the development and trend of Tencent Video and Mango Sheng short dramas to provide reference, helping the short drama industry to better enter the intensive cultivation stage relying on real-time data.
It is worth mentioning that the short dramas on the short drama real-time hot list also have the opportunity to impact the Maoyan drama hot list. This not only affirms that short dramas have become a regular form of online dramas, and helps short dramas break through the original circle and reach more users, but also provides the industry with a richer dimension of drama comparison, which is also of great significance for industry reference.