ROME – A symbolic, special number for Alfa Romeo’s birthday: 111. It was June 24, 1910 that ALFA was born, and the cars were red. So the Arese Museum got dressed up, with parades, a dress code and a set up for the occasion. There will be four days of events to celebrate all Alfisti.
A delightful calendar, which began with the deliveries of the first units of the Giulia GTA / GTAm, the new Alfa Romeo supercar, produced in only 500 exclusive units: a model that connects the glorious history of the Brand to its future. They will also have the honor of a parade driving the supercar equipped with an enhanced version of the 540 HP 2.9 V6 Bi-Turbo engine, whose specific power of 187 HP / liter is best in class, representing the maximum expression of the brand’s unique capacity. to combine style and sportiness.
But the feast / full immersion for the Alfisti will continue until Sunday 27: red, as we said, will be the dress code for visitors, as well as the masks (distributed free of charge at the entrance) to live these days in safety. Red the special temporary exhibition of the Museum, which will tell the infinite nuances and interpretations of this color with a roundup of specimens of different periods and characteristics, from the cars painted by hand with the brush on the race field to the technological paints of recent years, the orange tones of Italian red to dark tones of Proteo red, in addition of course to Rosso Alfa, encoded with the initials AR 501.
There will be several parades open to all Alfa Romeos, of any age, model and color: participation is free and included in the ticket to the Museum – as well as all other activities – but it is necessary to register at the email address [email protected] .
Then it happens that this is also an F1 weekend, and so on Friday 25th there will be an exclusive connection with the Spielberg circuit and it will be possible to chat in streaming with Kimi Raikkonen and Antonio Giovinazzi. Which will show the logo created by the Style Center that pays homage to the 111-year history of the brand. A logo that finds inspiration in the iconic elements present within the logo itself, the “Biscione” of the noble Milanese Visconti family and the cross, the symbol of Milan. they propagate along a perspective line as if to suggest the passing of time that comes from the past, giving dynamism to the number 111. The logo will be used in the gp and will replace the classic logo.
On Saturday the first ALFA victory will be remembered (Modena, 1911, Regularity Competition) and, at the end of the conference, the owners will parade with their cars on the internal track. But it is summer now, and the “Sea horses” exhibition will open, the use of Biscione engines in boating: from racing to transport, from military to fishing vehicles. Every day it will also be possible to book a guided tour of the “behind the scenes” of the Museum, consisting of two floors of the deposits where cars, engines, trophies, chassis and other materials, not normally exposed to the public, are kept.
But there will also be space for children, from the creative workshop for children (Saturday 26th at 3pm, Treasure hunt Sunday 27th June at 4.30pm). Activities available on the museoalfaromeo.com website, included in the admission ticket. But it is necessary to book at [email protected].
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