MILANO – The name says it all: Destination Zero in the city, that is a set of guides that can be consulted immediately online, even before the paper version, and which express the concept of sustainable mobility within the main Italian cities. The idea, signed by Jaguar Land Rover, aims to invite eco-green spaces to live in everyday life, raising awareness of an ever-increasing number of citizens on the importance of environmental issues and sustainable mobility.
The first guide was created for Milan, with Land Rover’s invitation to discover eco-green places in the Lombard capital aboard plug-in hybrid cars and new draft models such as Range Rover Evoque and Discovery Sport. suggesting how to best experience places and situations with a sustainable vocation. Other cities will follow, which will be discovered and told aboard Phev Land Rover or Jaguar models.
Destination Zero in the city guides are created in collaboration with the publishing partner Edizioni Zero, and are part of a project in which Land Rover Italia will also invest in the installation of charging stations near the main locations in the guide. .
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