Home » Ding Chengxin joins and Xie Na returns. How long will the 24-year-old “Happy Camp” be popular? | Daily Economic News

Ding Chengxin joins and Xie Na returns. How long will the 24-year-old “Happy Camp” be popular? | Daily Economic News

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In the latest issue of “Happy Camp” aired this Saturday, Xie Na, who has left the show because of her second child, officially returns. After the show was broadcast, the topic #谢娜归快本首秀# appeared in the hot search on Weibo. Xie Na’s return is not the biggest highlight of the show. The “Happy Family” officially appeared as a group of six.

Image source: “Happy Camp” Weibo

Earlier on August 23, the official Weibo of “Happy Camp” announced that Ding Chengxin, a member of the Times Youth League, had joined the “Happy Family”. Subsequently, the topic #丁程鑫加快乐家族# appeared in the hot search on Weibo.

For this national variety show with a wide audience, updating the host team is not a trivial matter.The “Happy Family” lineup composed of He Jiong, Xie Na, Li Weijia, Wu Xin and Du HaitaoThere has been no change since 2006.Many netizens said that this variety show urgently needs to import fresh blood to increase vitality, but a stronger voice said that they could not accept the staff changes of the “Happy Family”.

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Image source: Screenshot of the official Weibo comment area of ​​”Happy Camp”

As one of the longest-lived variety shows in China, “Happy Camp” is a witness to the changes in domestic variety shows. It used to be the head notification resource that star teams competed for for a long time, but now it has also become a struggler who has to seek change and newness in the face of the torrent of the times.

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The Dilemma of Combined Host Group

Ding Chengxin’s qualifications to host are questioned

A fixed time, a fixed face, a fixed slogan, and a variety show process with a sense of ritual have completely bound the “Happy Family” with “Happy Camp” for 15 years, and this impression has been carved into all In the minds of viewers who have watched the show.

In fact, since Xie Na left the stage for the first time due to pregnancy in 2017, the program group has frequently tried to invite newcomers to act as a substitute host, but the audience hardly bought it. In July last year, the program team specially planned a program “Stand Strong!” “Friends” to choose a new substitute host. After multiple rounds of competition, Huang Minghao, a member of the idol group NINE PERCENT, was qualified to host the 12th issue of “Happy Camp”.

However, the addition of the idol’s new host did not bring good ratings to the show. On the contrary, “Stand Strong!” The premiere of “Friends” set the lowest ratings of 0.44 for the program group in the past year, ranking 14th in the same period in the country.

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Compared with the “Happy Family”, the host lineup of the “Tian Tian Brothers” of another veteran variety show “Tian Tian Shang” in Hunan Station can be easily changed. The current Da Zhang Wei and Wang Yibo have become resident hosts, and the audience acceptance is also relatively high. high. In the final analysis, the “Happy Family” put too much emphasis on the combination nature in the early days. Five people hosted shows, released albums, made movies, and bundled marketing together.

In 2013, Hunan Wei saw its tailor-made comedy “Happy Home” released nationwide, with a box office of 153 million, ranking 47th in the box office list that year, surpassing Jay Chou’s “Rooftop Love” and the Hollywood blockbuster “Now You See Me” , Which shows the influence of its combination.

Once, how much “profit” this strong binding combination attribute brought to the program, now it also brings much “cons” to the program.

In the era of TV media dominance, “Happy Camp” is an important channel for young people to obtain celebrity information. For example, the love affair between Tong Liya and Chen Sicheng was officially exposed in the program through the recognition of the parties. However, with the development of social media, the channels for obtaining information have become diversified, and audiences have also moved from passive reception to active acquisition. When the speed of TV variety show update information cannot keep up with the speed of Internet hotspots, the appeal of the program to the audience is greatly reduced.

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Image source: China Audiovisual Big Data

According to the statistics of the “China Audiovisual Big Data” system of the State Administration of Radio, Film and Television, a total of 328 weekly variety shows will be broadcast on the national satellite TV channel in 2020, of which 66 programs have more than 0.5% ratings.“Happy Camp” revenue is regarded as 0.82%, ranking 18th.

Such data is still competitive in the current environment where variety shows are flooded, but for “Happy Camp”, which has an average rating of 1 in the past and has long occupied the top spot in the same period of ratings, the loss of audiences is obvious.

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In addition to dissatisfaction with Ding Chengxin for breaking the original pattern of the “Happy Family”, some viewers also questioned whether Ding Chengxin is qualified to serve as a resident host. This stems from the recent major rectification actions taken by the regulatory authorities in the entertainment industry. On September 2, the General Office of the State Administration of Radio and Television issued the “Notice on Further Strengthening the Management of Art Programs and Their Personnel”. Personnel management, strictly enforce the moderator’s certificate to work”.

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Image source: Screenshot of the introduction of “Happy Camp” on Mango TV

Through the search, it is found that in the introduction of Mango TV’s program, Ding Chengxin’s name is still placed in the “guest” column.

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“Kangxi is Coming” is a warning to “Happy Camp”

With the rise of video platforms, online variety shows have greatly impacted TV variety shows represented by “Happy Camp”. But then, the TV station and the online video platform ushered in the fusion after the confrontation. For example, Zhejiang Satellite TV teamed up with iQiyi to become a strategic partner for the creation of the network.

Hunan Satellite TV is more advanced than other satellite TVs. It built Mango TV as early as 2014. In 2017, Mango TV turned losses into profits and was the first to achieve a profit of 489 million yuan. In horizontal comparison, the three video platforms of Aiyou Teng are still losing money until now. All the variety shows produced by Hunan Satellite TV are simultaneously broadcasted on Mango TV, which also allows old variety shows such as “Happy Camp” to not worry too much about the problem of limited distribution channels.

However, the impact of the format of the program is inevitable. As the audience becomes more and more stratified, variety shows with vertical subdivisions have continuously emerged in the past two years. A batch of vertical variety shows such as “New Generation” and “Heartbeat Offer” meet the current diversified and layered content needs.

“Happy Camp” is positioned as a guest program variety show. The theme of each issue can be adjusted according to the current guests, and the scope is wide. This is also the reason why it has been able to gain a wide audience during the golden growth period of the previous ten years. But in the age of content explosion, when content options are handed over to the audience, the age of what the program group shows is gone.

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Happy family fixed lineup. Picture source: “Happy Camp” Weibo

The discontinued “Kangxi is Coming” may give a glimpse of the dilemma faced by veteran variety shows. “Kangxi is Coming” also invites different celebrities or industry figures to conduct interviews and game interactions in the program format. The program was first broadcast in 2004, hosted by Cai Kangyong and Xu Xidi, and will be updated from Monday to Friday.

The production cycle of daily watch programs is short and it tests the presenter’s level of presence. The most important thing is that the program group should continue to invite guests with a high degree of topicality. However, the lineup of stars that the program group can invite is limited, the topics are also limited, and day-to-day creativity will dry up. After 12 years, “Kangxi is Coming” stopped broadcasting in 2016.Cai Kangyong clearly stated in an interview that “repetition of themes” and “tiredness” are important factors in choosing to stop broadcasting.

The biggest problem encountered by “Happy Camp” is also “aesthetic fatigue”. Judging from the ratings, its ratings now exceed 1 because the current guests have a larger fan base.

In a variety show environment where changes and competition are fierce, “Happy Camp” had to change. After the latest episode of the program was broadcast, #丁程鑫 debuted as a happy family for the first time# topic appeared on Weibo hot search. The program team edited clips about him from multiple dimensions for secondary dissemination, and his fans also actively supported the topic. As the “newcomer” chosen by the program group after several trials, Ding Chengxin brought new topics to the program, but the program must continue to compete with new variety shows that have sprung up like bamboo shoots after a rain. The most important thing is to recreate the “freshness”.

Intern reporter|Zhu Peng

Edit|Dong Xingsheng He Xiaotao Du Bo

Proofreading|Lu Xiangyong

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|Daily Economic News nbdnews Original Article|

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