Original title: Online movie “Beasts” occupies the forefront of the box office share list
Source: Beijing Commercial Daily
More and more online movies are launched one after another, and horror, suspense, and adventure have always been popular elements, especially works that integrate beasts and monsters, which tend to attract the attention of the audience. On August 29, according to Beacon Professional’s online movie box office list, five of the first 15 works were related to this. It is worth noting that many of the above works have been online for several months, the longest or even the longest. It has been online for 4 months, but it still maintains a high degree of popularity and continues to occupy a place in the list. But as more works went online, the challenge of having gimmicks but not real materials has gradually emerged, affecting the subsequent development of the market.
1/3 of the top 15
An online movie titled “Water Monster 2: Black Wood Forest” has recently set off a high degree of popularity. Since its launch for 9 days, it has been featured 4 times with its suspenseful, thrilling atmosphere and the setting of the monster “Water Monkey”. On the top of the box office share list of the professional version of the Lighthouse online movie, other single days also ranked second on the list.
While the popularity of “Water Monster 2: Black Wood” is still high, many online movies related to monsters and monsters, including “Snake King Island” and “Tsunami of Crocodile”, are still grabbing the audience’s attention, and according to the lighthouse The professional version shows that the above related works occupy 1/3 of the top 15 online movie box office accounts.
It is worth mentioning that among the above online movies, there are many works that have been online for more than a month. Take “Snake King Island” as an example. As of August 29, the work has been online for more than one month. At the same time, “Tsunami of Alligators” has been online for 44 days, and the cumulative box office has reached 11.924 million yuan. In addition, “Mutated Python” has been online as early as May 2, and has been online for about In 4 months, it still ranks in the top 15 of the single-day box office rankings, surpassing many online movie works that were only released later.
Sensory stimulation drives the desire to watch movies
Whether it is the current high popularity of “Water Monster 2: Black Wood Forest” or other works such as “Mutated Python”, “Crocodile Tsunami” and other works, the continued popularity over a period of time proves that this type of work fits the present to a certain extent. The needs of the audience.
“Works that integrate elements of horror, suspense, and adventure, and add images of beasts and monsters to the film, capture the audience’s curiosity. At the same time, this type of film directly stimulates the audience’s senses through pictures and sounds. It will become a factor that stimulates people’s desire to watch movies.” said film critic Liu He.
It is precisely because of the above characteristics that many practitioners are willing to produce such online movies, thus grabbing the audience’s attention in the fierce market competition.
According to data from the State Administration of Radio and Television “Key Network Film and TV Drama Information Recording System”, in 2020, a total of 4,514 online movies that comply with the relevant regulations on the production of key network original audiovisual programs will be recorded. At the same time, from January to June 2021, 2243 online movies have been filed. Compared with the over 5,000 online movies filed each year in the previous two years, although the overall number has been reduced, the scale is still not to be underestimated. .
“The average scale of thousands of movies per day means that there are more than 10 online movies on record, but people’s attention and market space are limited, so we need to grab the attention of the audience.” In Liu He’s view , Not only the competition caused by the huge number of online movies itself, but also the diversification of leisure and entertainment methods are also grabbing people’s attention, so every work is tested even more.
There are gimmicks and no content leads to challenges
Although many online movies related to wild beasts and monsters can directly touch the dynamic sensory stimulation to attract a large number of audiences, there are also many works that have been unable to drive the audience’s desire to watch movies after being launched and lonely withdraw from the market.
The audience, Ms. Yan, said that some works do have images of beasts and monsters, but there is only a gimmick. The storyline is boring and pale. You can know what will happen in the next second when you see it, lack of innovation. At the same time, the performance of the characters and the effects of post-production have not reached the effect of touching the senses.
A reporter from Beijing Business Daily noticed that, including works currently occupying the top of the box office rankings of the entire network of online movies, it is difficult to escape the audience’s doubts. Among them, “Tsunami of Alligators” has a rating of only 3.6 points on Douban movies, and a one-star rating accounts for the proportion. Some film critics stated that it is not only similar to the previous film works that also chose the giant crocodiles as the image, but the quality of the content is not as good as the previous works, which affects the viewing experience.
According to the “Survey Report on the Preference of Gen Z Movies”, current young audiences pay more attention to whether the plot is rich enough, whether the content has depth of thought, and whether it can arouse emotional resonance. The above three factors are important considerations for the interviewees when choosing a work. factor. Liu He believes that online movies are currently in a period of quality improvement. At this time, the content quality of the work is more critical. “Although the use of gimmicks for publicity can increase influence, this is only a short-term effect. Being attracted to watch movies but unable to get the expected movie-watching experience will reduce the sense of trust, which is not conducive to the future development of the market.”
Beijing Commercial Daily reporter Zheng Rui
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