“The gods are in place, and the stars shine brightly on the Three Realms.” Recently, the highly anticipated “Eternal Jue Chen” was launched.
“Eternal Jue Chen” invites the post-90s“The Queen of Three Materials” Zhou Dongyu is in charge. She made her debut as a “girl” and has performed well in the film industry. So far, she has earned 10.5 billion box office. However, Dongyu Zhou’s involvement in the small screen brought high traffic to the series, but also caused heated discussions among some netizens. Among them, the discussion about “the film and television is not easy, switch screens need to be cautious” discussion is particularly intense.
At the same time, “Eternal Sword and Fairy” has once again aroused the public’s attention to the theme of fairy tales: after 16 years of the opening of this new series of themes in “The Legend of Sword and Fairy”, there were several years of “Flowers and Bone” during the period. “Sansheng III Shili Peach Blossom” and other popular styles, but now it is hard to find the trace. What’s wrong with this? Is the theme of Xianxia outdated? What is the prospect of Xianxia IP market?
After tens of billions at the box office, Dongyu Zhou fights on the small screen again
“Eternal Ages” is based on the online novel “The Ancients”. It tells the sadomasochistic love between the four true gods of the ancient world, Bai Ju (Xu Kai) and the ancients (Zhou Dongyu).
The show selected a good time node and was regarded as the first major drama in the summer of 2021, which filled netizens who had experienced a period of scarcity with expectations. After the broadcast, it gained a certain amount of market attention. According to Guduo’s data, since the launch of “Eternal Jue Chen” on June 17, as of 12 o’clock on June 23, the cumulative broadcast volume reached 320 million, and it ranked first in the daily list of dramas.
Image source: Guduo Media
The lineup of major casts led by Dongyu Zhou keeps the popularity of “Early Dust” at a high level, but the high traffic has also aroused heated discussions. “I owe a bit of a fairy family taste” “Zhen Huan’s voice makes people jump on the show”… Some netizens thought after following the drama, “Zhou Dongyu can act in a literary film, but he can’t control the rhythm of the TV drama.”
In the film industry, Zhou Dongyu almost every work is very successful. She entered the film circle through “The Love of Hawthorn Tree”, and then with the wonderful interpretation in “July and Ansheng” and “Youth in Youth” and other films, she won the Golden Image Award, the Golden Horse Award and the Golden Rooster Award at a young age. The heroine is a rare “Grand Slam” actress. The Beacon Professional Edition shows that the current box office works directed or starring Zhou Dongyu are 10.538 billion yuan.
Image source: Beacon Pro
This “genius” actor who is good at portraying characters on the big screen has repeatedly suffered retrogrades on the small screen.
According to statistics from reporters, Zhou Dongyu started her screen debut in 2016 and has starred in 5 TV series so far, namely “Sparrow”, “Meeting Mr. Lee in Love”, “Ten Miles of Spring Breeze, Not As Good as You”, “The King Behind the Scenes” and are currently on the air. “Eternal Ages”, which spans many themes such as period dramas, urban dramas, fairy-xia dramas, and the well-known co-actors include Li Yifeng, Zhang Ruoyun, Zhang Yishan, Luo Jin, etc. Although Zhou Dongyu’s TV series are also highly productive, none of them are as popular as her movies.
In 5 years, 5 dramas, “The Queen of Three Materials” Zhou Dongyu is still on the way to overcome the inadequacy of the drama.
Xianxia theme or PK with Hollywood
In addition to regretting that “Eternal Jue Dust” failed to ignite the 2021 summer file as expected, the public also focused their attention on the theme of Xianxia. Many people have asked: “A Thousand Bone Flowers” and “Three Lives Three Worlds Ten Miles of Peach Blossoms” were frequently published in the past few years. Why is the Xianxia drama not fragrant now?
“The network novel “Zhu Xian” (2003) is my country’s earliest Xian Xia IP, which opened the trend of this kind of theme. The “Legend of Sword and Fairy Xia”, which was broadcast 16 years ago, opened a new drama theme-Xian Xia The market for dramas.” Guan Pingchao, the official original novel author of “Legend of Sword and Fairy”, talked about the development of Chinese fairy tales and drama series in interviews with reporters.
“By 2015, “A Thousand Bone Flowers” and later “The Chronicles of Qingyun” (2016, adapted from the online article “Zhu Xian”), “Three Lives III and Ten Miles of Peach Blossoms” (2017), “Fragrant Honey Embers Like Frost” ( 2018) and so on, the phenomenon-level fairy tales have been hot for many years.” Guan Pingchao said.
Yien data also shows that from 2016 to 2018, there were a large number of domestic fairy tales, with more than 5 for three consecutive years, and many of them were adapted from big IPs by well-known online writers such as Xiao Ding and Tang Qi Gongzi. However, since 2019, the number of Xianxia dramas has decreased. Although there are small dark horses such as “Swagger” and “Liu Li”, they have not been able to reproduce the popular “Three Lives III Shili Peach Blossom”.
Is this kind of subject matter outdated? “Some dramas have a bad response, which may be caused by various reasons, such as actors, filming, scripts, etc., absolutely cannot be said to be the problem of this kind of theme.” Guan Pingchao told reporters that the theme of Xianxia has always been very popular among Chinese people. Favorite type. “It is equivalent to the combination of “Journey to the West” and “Strange Tales from a Lonely Studio”. From the perspective of Xianxia IP, there have been some fluctuations in these years. Around 2017, Xianxia.com was a bit low, but it has become hot again in recent years. Up.”
In the online literature, Guan Pingchao is known as the “master of the fairy sect”, and he has authored many fan favorite fairy tales such as “The Fairy Sword Inquiry”, “The Fairy Wind Sword Rain Record”, and “Kyushu Shepherd Cloud Record”. Fiction. In his view, “Whether it is an original novel or an adaptation of a play, the theme of Xianxia will never be out of date. Because it is closely integrated with the traditional culture and traditional history of our Chinese people. There are some troughs and lows for a while. The problem is that it did not do it well.”
At the same time, Guan Pingchao is particularly optimistic about the film and television content adapted from the theme of Xianxia. He pointed out to every reporter, “Although the development of science fiction is now advocated, there is an indisputable fact that we have our own national conditions compared with Hollywood. And characteristics. Among them, the myths that have been circulated for thousands of years, such as Houyi shooting the sun, Dayu’s control of the water, Kuafu chasing the sun, etc., have influenced and shaped our national spirit.The fairy tale theme with fantasy elements in the Chinese style will be a big weight for us and Hollywood PK。”
Guan Pingchao believes that the era of “Xianxia” theme only IP and traffic theory has passed, and now it has entered a stage that urgently needs innovation. “Special effects are just the icing on the cake. Practitioners must grasp the core of the fairy tale story, penetrate the rules of creation, and work hard to express the relationship between the characters and the tension in the original work on the screen, and convert the text language into visual symbols. I I think the market will definitely give creators the reward they deserve.”
Reporter|Du Wei Edit|Dong Xingsheng Duan Lian Xiao Yong Wang Jiaqi
ProofreadingLu Xiangyong
Cover image source: Maoyan Professional Edition
｜Daily Economic News nbdnews Original Article｜
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