After winning more than 200 million yuan in the box office, the domestic animation “Lion Boy” announced the key extension a few days ago, extending its release until February 17, 2022. This means that the film will straddle the Spring Festival stalls and compete with all the Spring Festival stalls.
As a realismthemeAnimated film, “Lion Boy” was once predicted by the market to win 500 million to 1 billion box office. But from the current point of view, the film is not popular, so far, the cumulative box office is only 217 million yuan.
However, this does not prevent “The Lion Boy” from being a downturn for many years.HualubainaBring great attention.As early as before the release, one of the producersHualubainaRelying on the high expectations of the film, it ushered in a wave of contrarian rise in the capital market. From the second half of 2021 until now,HualubainaThe stock price has risen by 36.95%.As per relatedannouncementIt is predicted that as of now, the company’s revenue from the film may exceed 60 million yuan.
The popularity of the film also brought the hand-in-hand of Zhang Miao and Hualu Baina, a well-known producer behind it, into the focus again.Since Zhang Miao left Beijing Culture to join Beijing’s exciting timeCulture Media(Referred to as “Wonderful Time”) Since then, Hualu Baina has successively spent more than 300 million yuan to obtain a controlling stake in Wonderful Time. But betting on Zhang Miao can really make Hualu Baina sing its way in the film market?
As of the close of January 10, Hualu Baina’s stock price fell 0.91% to close at 6.56 yuan per share, with a total market value of 6.03 billion yuan.
Douban 8.3 points
Key extension “Lion Boy” failed to counterattack
“Lion Boy”, which scored 8.3 points on Douban, failed to successfully counterattack in the box office market.
According to data from the professional version of Maoyan, as of January 10, when the film was released for 25 days, the cumulative box office was about 217 million yuan, and the total box office in the mainland is predicted to be 253 million yuan. At present, this film only accounts for 2.3% of the films, which is much lower than that of the films in the same period.
As one of the few animated films this year, “Lion Boy” was placed high hopes by the market early. On the first day of the show, the theater lineup even surpassed “Manslaughter 2”.Actors Wu Jing and Deng Chao also postedWeibo, Give the film a high evaluation.
Image Source:Weiboscreenshot
The film tells a very simple story: the left-behind teenager Ajuan, with his friends Amao and Agou, with the help of the retired lion king Xianyuqiang, overcome various difficulties, participate in a lion dance competition, and grow up from a sick cat to a male lion. story. However, “Lion Boy”, which focuses on “ordinary characters”, failed to break through. On social platforms, the film’s reputation is polarized.
There is no Nezha, no Monkey King, and no mythology. What distinguishes “The Lion Boy” from the current domestic animation movies, which are mostly based on mythology, “realism theme” has become one of its labels. This is precisely one of the reasons that moved a part of the audience.
“This is a rare original animation that does not require mythology. Finally, domestic animation has begun to take care of reality. It is no longer mortals becoming heroes to save the world, but mortals becoming their own heroes.” A netizen commented.
But there are also many controversial questions. The “squinting eyes” of the character in “Lion Boy” was once complained by the audience that it was not in line with the public’s aesthetics. For a time, the starring style became the biggest controversy in the film. In addition, in terms of story plot and character creation, “Although it is a realistic theme, it is too simple”, “The advantages and disadvantages are prominent, the early stage of momentum is very poor, the awkward turning point is awkward”, and the characters are seriously facialized. be discussed.
Film producer Zhang Miao once said in an interview: “Because we tried to use realistic and realistic methods for the first time to create the images of cats and dogs in our memory on the big screen of animation. We anticipated that The audience may not be comfortable in the past, because the coolness of Meiman Man and the cuteness of Japanese Man has long washed the audience’s aesthetics.”
Over 300 million yuan bet on Zhang Miao
Behind Hualu Baina as the winner?
The professional version of Maoyan shows that there are four producers behind “Lion Boy”, namely Wonderful Time, Yidong Culture, MOK Films, and Hualu Baina; the co-producers include Chinese Impression,Chinese online, Taihe Music and other 13 companies.
Wonderful time was established in 2016. At the end of 2020, as well-known producer Zhang Miao joined and became the legal representative of the company, the wonderful time was paid more attention. Relying on Zhang Miao’s qualifications in the film and television industry and the projects on hand, in a short period of time, the wonderful time has won the favor of Hualu Baina.
As early as the end of 2020, Hualu Baina spent 300 million yuan to acquire 46% of the shares in Wonderful Time; subsequently, at the end of October 2021, Hualu Baina once again purchased Shanghai Qianhong Enterprise Management Center (Limited Partnership) for 32,608,700 yuan. After the completion of the transaction, Wonder Time became a subsidiary of Hualu Baina Holdings.
As a veteran of the film and television industry, Hualu Baina once relied on dramas such as “Before Dawn”, “The Great Emperor of Han Dynasty”, and “The Indelible Number” to occupy a place in the film and television industry. The company’s market value was once as high as 50 billion yuan. However, the major changes in the industry since 2018 have also affected Hualu Baina.The revenue of the variety production company Blue Flame, which was acquired for 2.5 billion yuan, fell sharply after the promise was completed. In 2018, Hualu BainaNet profitThe loss exceeded 3.4 billion yuan.
Nowadays, with the wonderful time in the bag, “Lion Boy” has also brought great attention to Hualu Baina, which has been in a downturn for many years. As early as before the release, Hualu Baina relied on the high expectations of the film to reap a wave of growth in the capital market.
Choice dataIt shows that in the 8 trading days before the film was officially released, Hualu Baina’s stock price rose 45.27%. Among them, on December 7, 2021, Hualu Baina pulled up sharply in early trading, and eventually rose by 19.92%. On December 10, it also closed up by 13.46%. However, after the film was released, the box office fell short of expectations. Since its release on December 17, 2021, Hualu Baina’s stock price has fallen by 6.42%.
As of December 26, 2021, the cumulative box office revenue (including service fees) of “Lion Boy” is approximately RMB 144 million.Operating incomeThe interval is about 40.5 million yuan to 52 million yuan. According to this calculation, the current box office of the film is 217 million yuan, and the company’s revenue from the film may exceed 60 million yuan.
In addition to “Lion Boy”, every reporter noticed that there is also Hualu Baina behind “Sniper”, which is expected to compete for the Spring Festival this year. According to the company, a number of film projects in the “China Youth Universe”, such as “Swordsman” (temporary name) and “Daily Young” (temporary name), are also in preparation. As of the first three quarters of 2021, Hualu Baina achieved revenue of 540 million yuan, a year-on-year increase of 627.9%; net profit attributable to the parent was 59.404 million, a year-on-year increase of 69.3%.
(Source: Daily Economic News)
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