Ecodesign, fabric recycling, new technologies: these are just some of the themes at the center of the 12th edition of Moda Makers, the Italian fashion show that celebrates the post-Covid restart with a double jump: hosting the event is the Modena exhibition center and no longer the Carpi district, the symbolic territory of the textile artisan tradition of the Via Emilia for over half a year century; comes the direct and strategic commitment of Emilia-Romagna Region which, after having set up the regional table of the fashion system last June 15, is now seeking direct confrontation with the supply chain to deploy direct and targeted support tools “to safeguard and relaunch all links in the production chain and enhance the textile-clothing sector on a scale national and international as a manufacturing of excellence », underlines the Regional Councilor for Economic Development and Green Economy, Vincenzo Colla.
Competition from Asia halved volumes
It will be up to Colla to pull the strings of the opening meeting, which at ModenaFiere will see the entrepreneurs of the Carpi supply chain as protagonists and is the first step to broaden the debate to all the other actors of the fashion table (local institutions, trade unions, universities, training and research centers) to understand how to respond to the requests of those who in the last thirty years have had to deal with a halving of volumes sold – between Asian competition and fast fashion – but are still on the market and need support from short to get back in strength and to team up to look far.
Jersey fabrics, an example of flexibility
“A concerted effort is needed to preserve one of the few territories that still concentrates all the supply chain skills from extinction, from textile materials to dyeing, from embroidery to packaging”, underlines Federico Poletti, entrepreneur of Staff Jersey, which has been involved in the production of high-quality jersey fabrics in Carpi since 1988 and that Covid has found the leverage to recover lost ground in Carpi and, thanks to previous investments in technologies and research and eco and bio certifications, has started sell its very light fabrics resistant to cuts, microbes, liquids, flames to biomedical players.
From Carpi comes the hard core of the 34 SMEs of fashion packaging, which exhibit in Modena from 9 to 11 November and offer an alternative to both low-cost ready-to-wear fashion and big brands: 100% Made in Italy quality garments at affordable prices, respectful of the environment and people and that behind a network of key contractors also for the few big brands left in the district, names like Liu Jo, Twinset, Blumarine.
Il Carpi Fashion System
All together they make up a system of 700 companies between textiles and clothing and 4,500 employees which since last May is represented by the registered trademark Carpi Fashion System, created by the Municipality, the CR Carpi Foundation, trade associations (Cna, Lapam Confartigianato and Confindustria Emilia), ForModena, the Modena Chamber of Commerce and the Democenter-SIPE Foundation which has also recently acquired the “Moda Makers” salon.