On November 25, 2021, Cartier CLASH DE CARTIER double-sided charm exhibition officially opened in Shenzhen. Starting from the core inspiration of the CLASH series, Cartier once again unfolded its imagination to create a seemingly contradictory and double-faced personality world. That night, a star-studded double-sided charm party ignited the banks of Shenzhen Bay. The enthusiastic stage performance echoed Pioneer’s multi-faceted series of creations, intertwining and showing the attitude of freedom and publicity.
Since its launch in 2019, CLASH DE CARTIER has captured the attention of everyone with its breakthrough aesthetic design and double-sided attitude of rigidity and softness: rivets, round beads, and square studs, three geometric elements from Cartier’s heritage are boldly integrated. , Construct balance in contradiction, and collide with reversal beauty. This exhibition not only brings together the classics and latest creations of the CLASH DE CARTIER series, but also displays 17 precious works from the Cartier Collection for the first time, presenting Cartier’s bold use of rivets, round beads and square studs since the 1930s. In addition, the brand new CLASH that focuses on bold styling and challenges unusual wearing styles[UN]The LIMITED series of jewellery also appeared in the exhibition, jointly demonstrating Cartier’s orderly inheritance, continuous innovation, rigorous design and not afraid of constraints.
Step into the seemingly infinitely rotating “upside down” corridor, open the CLASH DE CARTIER double-sided charm exhibition with an endless visual flip effect.
In the geometric collision space, color contrast and geometric lines outline the core concept of the CLASH DE CARTIER series: to create a sense of conflict. The square stud with strong geometric tension is the classic aesthetic element of Cartier. Its three-dimensional structure is very visually impactful and is the absolute protagonist of the entire space.
On the one hand, it presents the ultimate sleek and smooth, on the other hand, it shows the avant-garde structure full of tension. Two seemingly contradictory attitudes arbitrarily collide and blend in this space, presenting a different kind of charm. Cartier’s iconic exquisite round beads are integrated into bold rings, earrings, bracelets and necklaces, and together with rivet elements bring a contrasting beauty.
Cartier draws inspiration from the brilliant CLASH DE CARTIER series and launches a brand new CLASH with unlimited imagination [UN]LIMITED series. The rivet elements used extensively in this series have become the focal point of the “unlimited imagination” space: bold in size, proud of its posture, and full of personality in the contrast of black and white.
In the CLASH maze full of mirroring and illusion effects, collect CLASH design elements through AR interaction to complete this challenge of subverting the senses.
Finally, in the CLASH cafe, which has a French classic and modern modern double-sided design, taste specially-made desserts and drinks, which will attract people to experience the collision of tastes.
On the evening of November 25th, the grand Clash de Cartier double-sided charm party gathered with stars, bringing creative and changeable styles, and unique performances ignited Shenzhen Bay. Cartier brand friend and music singer Wang Jiaer, full singer-songwriter GEM Deng Ziqi, singer and actor Yang Qianwei, singer Zhou Shen, mandarin band, actor and young dancer Liu Jia, pioneer musician Liu Boxin, etc. on the special CLASH stage Unleash your free soul and show the charm of reversal. Actor Dou Xiao and young entrepreneur He Chaolian, actor Bai Jingting, Chinese equestrian triathlon knight Hua Tian, young director Mai Zi, young actor Sun Yihan, young actor Sun Anke, international supermodels Jin Dachuan, You Tianyi, Chen Yu, etc. also joined CLASH DE CARTIER double-sided charm party scene, interpreting the unique attitude of “I am anyway”.
Cartier also conducted this party through official Weibo, official WeChat applet, official WeChat video account, official Xiaohongshu, official Douyin, Tmall, Tencent Video, Kuaishou, Bilibili, Xiaomi Smart TV and Yizhibo. Multi-platform live broadcasts throughout the whole process, and use the novel form of double live broadcast rooms to convey the double-sided charm of CLASH. The CLASH DE CARTIER double-sided charm exhibition will be open to the public from November 26 (Friday) to November 28 (Sunday). We sincerely invite more audiences to visit and explore the dual personality of the CLASH DE CARTIER series.
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