Driving the RV to the road show, a little brave, but not alone, the crew of “Fight, Mom” came to Xi’an
2022-06-08 17:33:08Source: Xi’an News Network
During the May 1st holiday, the movie “Fight, Mom” was released. However, due to the impact of the epidemic, most cinemas in Beijing and Shanghai were closed. This film, which tells the inspirational story of single mothers, did not get the attention it deserved. After the epidemic improved, director Tang Xiaobai decided to start roadshows across the country to introduce the film to most people. In order to save money, six or seven people in the crew rented an RV and traveled to more than ten cities along the way. On the evening of the 7th, the crew of “Fight, Mom” came to Xi’an, and the audience in Xi’an also gave the crew the greatest enthusiasm and welcome.
On April 30 this year, when many new films announced their withdrawal from the May 1st gear, Tang Xiaobai’s film “Let’s Fight, Mom” was officially released nationwide. Later, director Tang Xiaobai wrote an article explaining that he originally wanted to A small-scale movie hit the May 1st gear in the cracks, but with the escalation of the epidemic, the box office of this movie was bleak, with only 3.5 million yuan in revenue for half a month of its release. She believes that instead of stagnant and anxious, it is better to try to drive the RV to the road show and meet the audience. Of course, the core reason is that since the huge publicity and distribution costs have been spent in the early stage, this move is also to save money, so a new type of The film roadshow approach was born. Everywhere she went, the audience’s response gave Tang Xiaobai great confidence. She said that she felt many people’s expectations and love for the movie along the way. As long as the quality of the movie is excellent, the cinema will never lack audiences.
“Fight, Mom” tells the story of boxer and young mother Bai Yang who lost everything on a whim, and her mother and son were separated. Speaking of which, the film’s release process was extremely bumpy. The film started shooting in 2016, and was basically completed in 2019. 2022. The epidemic in the past three years has caused Tang Xiaobai and other film and television creators to experience a lot of helplessness. Regular publicity plans often fail to be implemented. The closure of some important ticket warehouse cities makes them really confused, but she believes that in the premise of epidemic prevention and safety Next, the movie should be seen by a wider audience. The RV road research team initially consisted of four people, but later expanded to six. In addition to director Tang Xiaobai, there are also actor Zhao Shimeng, producer Zhou Qiang, an assistant director, a live broadcast director, and a life producer. Acting as a photographer, drama manager, driver and other roles. After traveling more than ten cities, their RV came to Xi’an. Tang Xiaobai and many of the main creators appeared in Xi’an Oscar Golden Land Cinema and Xi’an Bona International Cinema. The audiences of the two studios gave the film and the main creator the most praise. Warm applause, many viewers said that they watched it with tears in their eyes, for the courage and persistence of single mothers in the play, as well as the spirit of “the boxing champion on the ring should also be the boxing champion in life”. deeply impressed.
This time, with Tang Xiaobai, there is also Zhao Shimeng, who plays the villain Xu Jianan in the play. She is arrogant and domineering in the play, which makes people hate it, but she is a sweet and gentle girl outside the play. Zhao Shimeng bluntly said that after watching the movie, many viewers scolded her under her Weibo, which was a bit aggrieved at one time, but later I figured out that it was precisely because the role she portrayed touched the audience that she had such a “treatment”. “. Director Tang Xiaobai also complained about Zhao Shimeng: “I really didn’t understand before, why the audience couldn’t tell the character and the actor himself, and after reading Shimeng’s Weibo, he was also a little angry, but Shimeng comforted me in turn, proving that Audiences are following our films.”
At the Xi’an road show, some children also watched the movie and hugged their mother to tears. Tang Xiaobai admitted that he had never expected this movie to be so popular with children, “We used to think that this was an adult movie, about women. Strength, stories of single mothers, but I never thought that children would actually like to know the stories of adults, the emotions in the adult world, and they would also like to know the inner world of mothers.”
Some people commented that Tang Xiaobai’s trip was a “lonely brave man”, she said: “‘Courage’ may have a little element, but it is not lonely, because along the way, my team and I have been very united to face various difficulties along the way, and We also have the support of many colleagues in the industry. I admit that I was confused when I tried this at first, because we didn’t know anything about the future, and we were not sure about anything, but until now, I never felt that there was a point Regret or trouble. Every step I take is a powerful one.” Zhang Jing, a reporter from Xi’an Newspaper All Media