Home » Empowering Women: PUMA’s Collaboration with “Fancy and Ruthless People” for International Women’s Day 2024

Empowering Women: PUMA’s Collaboration with “Fancy and Ruthless People” for International Women’s Day 2024

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Empowering Women: PUMA’s Collaboration with “Fancy and Ruthless People” for International Women’s Day 2024

PUMA Celebrates International Women’s Day with Collaboration Empowering Women

On the occasion of International Women’s Day in 2024, renowned sports brand PUMA showcased its commitment to empowering women by inviting a diverse group of “fancy and ruthless people” to interpret the power of confident and diverse women. Female football player Yao Wei, musician Zhao Meng, and blogger Niu Yu came together to launch a series of trendy items that combine sports functionality with fashion attributes, enabling women to showcase their diverse charms.

PUMA has always been dedicated to creating opportunities for women to express themselves. The brand collaborates with international organizations to advocate for equal status for female athletes and designs sports equipment specifically for women to enhance their performance and overall well-being. The latest project, titled “Dare to Wear, Dare to Show, Dare to Play Hard,” focuses on women’s sports fashion and lifestyle wear, aiming to celebrate the strength and versatility of women.

The collaboration with Yao Wei, known as China’s “Women’s Football Guard,” highlights her determination and elegance both on and off the field. Zhao Meng, a female bassist, breaks boundaries and encourages women to embrace their individuality fearlessly. Niu Yu, also known as the “Spring Outing Brother,” exemplifies resilience and positivity in the face of adversity, inspiring others to never give up easily.

In addition to the creative videos featuring the three “fancy and ruthless people,” PUMA has teamed up with Chinese designer Sophia Chang to pay tribute to the power of female sports through innovative design and visual storytelling. The collaboration aims to inspire women to be bold, confident, and unapologetically themselves.

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The products from the new PUMA project are now available in stores worldwide, including the official PUMA flagship store on Tmall. Customers can also access the products through the WeChat mini-program by searching for “PUMA” and enjoy exclusive consulting services as members, unlocking multiple benefits.

Join PUMA in celebrating International Women’s Day and embracing the spirit of confidence, diversity, and empowerment through sports and fashion.

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