Original title: The impact of the epidemic on the film market in summer files may fall short of expectations
CCTV, Beijing, August 6 (Reporter Liu Baixuan) According to a report by the Voice of Economy of China Central Radio and Television “Tianxia Finance”, the film market is being affected by the current round of the epidemic. The National Film Bureau recently issued a document requesting to strengthen the prevention and control of the epidemic in cinemas, “the current limit of the current limit, the suspension of the suspension, and the closure of the closure.” On the same day, the highly anticipated main theme blockbuster “Changjin Lake” was announced to be postponed, and the Beijing International Film Festival was also postponed. The slow “climbing” recovery of the film industry may once again face the test of the epidemic, and the performance of the summer film market may fall short of expectations.
According to the latest epidemic prevention and control documents issued by the National Film Administration, further strictly implement the requirements of zoning and hierarchical prevention and control. The current limit of the current limit, the suspension of the suspension, the closure of the closure, and the attendance rate of movie theaters in low-risk areas shall not exceed 75%. Cinemas in high-risk areas are temporarily closed.
According to rough statistics, there are currently more than 70 cities and regions that have completely or partially suspended operations. Cinemas in places such as Nanjing, Zhangjiajie, and Zhengzhou have all been temporarily closed. At the same time, in other cities and regions, the sophisticated epidemic prevention and control of movie theaters has been further strengthened.
Chang Qiang, deputy general manager of Beijing Lumiere Fangcaoyuan Cinemas, told reporters: “Places such as cinemas, lobbies, and toilets are disinfected twice a day. Places that may be touched by the audience, such as ticket machines, are done every two hours. One-time disinfection. Audiences need to show their health code and take their body temperature to enter the venue. Everything is normal before they can enter the venue. Eating and drinking are prohibited throughout the movie, and masks are required throughout the movie. Theater staff will check in the hall every 10 minutes. “
As the epidemic situation continues to escalate, the film market has responded keenly. The main theme blockbuster “Changjin Lake” originally scheduled to be released on August 12 has been postponed; due to the impact of the epidemic, the upcoming Qixi Festival on August 14 will not be optimistic; in addition, it was originally scheduled for August 14 to 21 The eleventh Beijing International Film Festival, which will be held on January, announced the postponement, and the corresponding offline screenings will also be postponed.
Liu Fan, a researcher in the Department of Film and Television of the Chinese Academy of Arts and an expert in the film industry, believes that high expectations are often placed on the annual summer vacation, and the summer box office generally accounts for more than a quarter of the annual box office in normal years. There were no “popular” films in the summer this year. Coupled with the impact of this round of the epidemic and changes in audience consumption habits, the box office for this summer will fall short of expectations, and the pressure on box office growth in the second half of the year will also increase.
Liu Fan said: “The epidemic has returned. From a national perspective, some theaters in some places have indeed been directly affected, and some have even been closed. This of course will affect the performance of the entire market. In addition, including online games and online comprehensive Entertainment activities have also diverted the young audience of theaters. From the perspective of the first half of the year, we are still full of confidence in the whole year. The box office revenue of about 27.6 billion yuan in the first half of this year has recovered to about 88% of the box office revenue of the same period in 2019. It has been stable for half a year, and the total box office for the whole year of this year will be close to the level of the whole year of 2019. However, this round of the epidemic rebounds, and we have to lower our expectations.”
As of press time, the total box office of this year’s summer file is about 5.8 billion yuan. The data for reference is that the total box office for the summer vacation in 2020 is 3.62 billion yuan, and the total box office for the summer vacation in 2019 is 17.778 billion yuan. In addition, this year’s summer archives have not seen so-called “explosive” high-grossing movies such as “Eight Hundred”, “Nezha’s Devil Child”, “I’m Not the God of Medicine” and “Wolf Warrior 2” in previous years.
Liu Fan believes that despite the rebound of the epidemic, he is still confident of the recovery of the film market and is cautiously optimistic about the film market for the whole year. “In the first half of this year, North America’s box office reached more than 1 billion US dollars, and we were more than 4 billion US dollars. Although this level is not as good as normal years, it is enough to become a bright spot in the context of the epidemic. Under the premise of preventing and controlling the epidemic, the film and television base Filming inside is under intense tension. I believe that with our experience, this epidemic will be brought under control soon, and I am cautiously optimistic about the next film and television production.”
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