“Acquaintance with Jun Chu”, “I Have Never Been in Love”, “Ma Hua Extra Happy”… A series of popular TV dramas and variety shows on Youku have been launched one after another. , continue to attract users’ attention and praise. According to Questmobile data, as of February 2022, Youku had 267 million effective monthly active users, ranking third in online video.
In terms of variety shows, “I Have Never Been in Love” quickly became the champion of online variety shows as the first domestic reality show of first love after its broadcast. Yunhe data shows that the market share of “Never Talked” has topped the top online variety shows twice, and the number of effective broadcasts of the first-day feature film has ranked among the top 1 online variety shows in the past year. The show has also repeatedly won the championship in Guduo, Weibo, Lighthouse, Detawen and other industry lists. On the Youku site, “Never Talked” performed equally well, and the cumulative number of viewers during the same period set a new Youku Lian comprehensive record.
The National Comedy Troupe’s comprehensive “Twinkle is very happy” has topped the authoritative lists such as the effective broadcast rate of Yunhe’s feature films, the ratings of Maoyan variety shows, and the market share of lighthouse feature films. The comedy effect brought by , Allen and others has attracted the attention of the whole network and brought joy and healing to the audience.
In terms of episodes, “Acquaintance with Jun Chu”, based on the “Shan Hai Jing” merman, has become the drama with the highest user scale and member conversion rate on Youku since 2018. According to Yunhe data, “Acquaintance with Junchu” has been broadcasted for 4 days and has far surpassed other dramas launched in the same period. At the same time, it has reached the top 1 in the popularity of Maoyan, Lighthouse, Guduo and other lists for many times, and won a score of 8.9 on Weibo. , has become one of the most popular dramas in recent times. As the plot progresses, users’ enthusiasm for chasing dramas continues to increase, and multi-dimensional discussions on the content of the plot are set off. #和君會的Foreshadowing## was abused by spoilers from the ending of acquaintance with Junchu ## Ji Yunhe looks at Xianji’s eyes and friends are oppressed. Sense# and other high-profile topics related to the plot continue to arouse heated discussions.