The key points
- Italian fashion and related sectors will exceed 92 billion in revenues, + 2.5% on 2019
- The driver is exports (+ 11% on 2021) which will reach 75.4 billion
- From 17 to 21 June the men’s fashion shows return to Milan with 66 events, 61 of which in attendance
Italian fashion at the end of 2022 will exceed the pre-Covid levels: with the related sectors (eyewear, jewelery) it will reach 92 billion euros in revenues, up 10.5% on 2021 and 2.5% on 2019. above all, exports, which will exceed 75.4 billion euros (+ 11% on 2021) against 71.5 billion in 2019. Among the most dynamic destination markets of 2021 are China (+ 42.1%), United States (+ 39.7%) and France (+ 22%).
To put black and white the picture of the recovery are the Fashion economic trends of the National Chamber of Italian fashion, pitted by the president Carlo Capasa on the occasion of the presentation of the men’s fashion week, in Milan from 17 to 21 June 2022, with the collections for spring 2023.
«Italian fashion, despite the period of great stress due to the international situation, is reacting well and is performing better than we expected. Imports also rose, reflecting the increase in domestic consumption, and the balance with foreign countries. For 2022 we are both positive and realistic: a lot depends on what will happen in the world », says Capasa.
Brilliant start but many unknowns on the horizon
The start of 2022, in fact, was very promising: in the first two months, compared to the same period of 2021, turnover rose by 25% and exports achieved a +23 percent. Then came the invasion of Ukraine by Russia on 24 February and exports to Moscow suffered immediately: in March 2022 it dropped by 50% compared to the same month 2021.
Conflict is just one of the problems that fashion has to face, between direct effects (such as the closure of shops) and indirect effects, including the exponential increase in energy costs which in turn weigh on production costs. «In March 2022 – continues Capasa – – producer prices rose by 36% and if, until now, the companies in the supply chain have tried to absorb them, we will see an inevitable increase in consumer prices. We need more incisive policies on this front ».