Original title: Film and television people under the drastic changes in the industry: hot money retired actors flock to the live broadcast room
Source: Chengdu Commercial Daily
Film and television people under the drastic changes in the industry
Hot money retired actors flock to the live broadcast room
The black swan is coming
The impact of the epidemic is still continuing. At the same time, in 2021 alone, many artists such as Zheng Shuang, Wu Yifan, Zhang Zhehan, etc., were listed on the warning list of the China Performance Industry Association due to major negative incidents such as delinquency and suspected violation of the law, not only ruining their personal acting career, but also related film and television. The investment in the project was in vain.
Practitioners turn
The survey shows that from 2019 to the first half of 2021, the demand for creative positions, such as text editor/composition, film and television planning/production/distribution, and sales representative, has declined, while the demand for positions has increased more. Host/host/announcer/DJ, new media operations, etc.
In early December, aIQIYIThe news of layoffs shocked the long video industry.
According to media reports, iQiyi’s current round of layoffs is between 20%-40%. In early November, a VP (Vice President) in charge of the short video department has been laid off, and half of the employees in this department have been laid off and half are waiting to be merged. .
The turbulence of platforms like iQiyi not only affects the confidence of upstream content people, but also reflects the anxiety of the entire film and television industry.
“Without money, the uncontrollable risks in the film and television industry are too great. Investors are becoming more cautious and have no work. Many of my friends have changed careers.” Young director Liang Kai (pseudonym) told Red Star Capital Bureau.
2021 will not be better for the film and television industry. Under the influence of the epidemic, stricter supervision, and dual pressures, capital flees at an accelerated pace, the industry continues to shrink, and a large number of employees are changing jobs.
Some 100 projects were delayed in 3 months, some changed careers, some studied abroad
“In 2016, iQiyi had to collect 100 online movies (big online movies) every month. The shortest production cycle for an online movie was three months, and there could be up to six or seven leading actors, so there would be six starring actors in a month. Seven hundred people, but what do you think about it now?” Chen Yu (pseudonym), an actor from the former iQiyi brokerage company, said to the Red Star Capital Bureau.
The cold winter of the film and television industry can be traced back to 2018 at the earliest. That year, Fan Bingbing’s tax evasion incident was a sensation, and then tax issues spread more and more in the film and television industry, industry taxation gradually regulated, and hot money gradually disappeared.
Immediately afterwards, the film and television industry was hit hard by the epidemic.
May 2020,TencentThe three major video websites of Video, iQiyi, and Youku, in conjunction with six major film and television production companies, published the “Proposal on Carrying out the Industry’s Self-Help Action in Unity and Togetherness in Overcoming Hard Times”. The data in the proposal shows that: only during the first three months of the epidemic, In the film and television drama industry, about 60 crews have stopped filming and 100 projects have been delayed. The revenue of broadcasters has fallen sharply. Advertising revenue alone has fallen by more than 30%. It is expected that the output of TV dramas in 2020 will be 30% lower than that in 2019.
“On the one hand, we pay the film crew members on a daily basis. If the shooting progress is blocked due to isolation or other reasons, the loss will be great; on the other hand, we don’t know when and where the movie theater will be. If you close, or sit separately, then the box office return will be affected.” Young director Liang Kai said.
Recalling the state of last year, Liang Kai said that some of his friends were unemployed at home, and some had changed careers, but he himself chose to study abroad.
“I have a friend who works as a sound engineer. In the first half of 2020, he has taken three jobs in total. He is really completely unemployed at home. (By the time) he can’t even pay the rent. But in previous years, he took one month. You can take four or five jobs, 1200-1500 yuan a day, and earn 10,000 to 20,000 yuan a month.” Liang Kai said, “This year’s situation is better, and it’s getting better, but it’s not as good as before.”
The number of recorded TV series is decreasing year by year “Investors are becoming more and more cautious”
It is worth noting that many people in the industry believe that in addition to the impact of the epidemic, the film and television industry has to face many “accidents.”
“Because the production cycle of movies is very long, there are too many uncontrollable risks in it, especially as the country now has stricter and stricter supervision of bad artists. As the main creative team, we are really afraid to see actors get blacked. List.” Liang Kai said to the Red Star Capital Bureau.
In 2021 alone, many artists such as Zheng Shuang, Wu Yifan, Zhang Zhehan, etc., were listed on the warning list of the China Performance Industry Association due to major negative incidents such as delinquency and suspected violation of the law. This not only ruined their personal acting career, but also associated investment in related film and television projects. Drifted.
Under various risks, investors are becoming more and more cautious, and the direct impact of this is the reduction of projects, and the staff may have “no work to do”.
Casting director Gao Ming (pseudonym) has participated in the casting of many well-known TV series and has now left the film and television industry. He told the Red Star Capital Bureau that the number of film and television projects has been declining in recent years.
“Recently I chatted with a few producers and friends, and they are now doing some side jobs to support their families, because there are too few films and the schedule is very short.” Gao Ming said.
After the Red Star Capital Bureau collected statistics from the State Administration of Radio and Television, it found that in the past three years, the number of national TV series that have passed the record has been declining year by year. From January to November 2021, a total of 447 dramas and 14,804 episodes were announced for the production and recording of national TV dramas; compared with the data of 631 episodes and 22182 episodes in the same period in 2020, a decrease of 29% and 33% respectively. Before the epidemic, the number of repertoires that passed the record in 2019 was 810 and 30780 episodes. Compared with that in 2021, it was almost cut in half.
A large number of actors flock to the live room, the number of anchors has increased by 6 times in 2 years
The direct impact of the reduction in film volume is the loss of employees. The Red Star Capital Bureau noted that a major direction for employees to switch careers is the new media industry related to the film and television industry.
In October this year, Hengdian and Liepin Big Data Research Institute released the “2021 China Film and Television Culture Industry Talent Development Report”, randomly selecting more than 1 million high-end talents in the film and television culture industry from its own large database of tens of millions of corporate talents sample. The report shows that among the TOP10 functions of publishing positions in the film and television culture industry, from 2019 to the first half of 2021, the demand for creative positions, such as text editing/composition, film and television planning/production/distribution, and sales representatives, appeared. The positions where the demand has risen while the demand is higher than that of the host/host/announcer/DJ, new media operation and so on.
Statistics show that among talents in the film and television industry in 2021, anchors/hosts/announcers/DJs accounted for the highest proportion at 3.61%; film and television planning/production/distribution and sales representative talents accounted for the least proportions, at 1.68% and 1.63% respectively.
The Red Star Capital Bureau calculated according to the above report that in 2021, the proportion of film and television planners in the industry has dropped by 59% compared with 2019, the proportion of sales representatives has dropped by 74%, and the proportion of anchors has risen from 0.5% to 3.61%. 620%.
“Most of my friends who used to play dramas are now making short videos or live broadcasts.” Xiao Yun (a pseudonym), a former happy twist stage actor, told the Red Star Capital Bureau.
“Before, there was an actress in the troupe who went to Hengdian to shoot costume dramas. I often saw her posting stills in the circle of friends. The development was good, but the year before last she actually told me that she went home to do a live broadcast.” Xiao Yun said, compared to movies. The order volume of TV series is constantly decreasing, and the live broadcast industry is now making more money and making money faster, and it has become a new place for everyone.
Not only small actors like Xiao Yun, in the past two years, celebrity live broadcasts have also become a common phenomenon.
Starting in 2020, more and more celebrities will end live broadcasts from the 60s or 70s to the young top performers. The first- and second-tier stars known to the audience, such as Liu Tao, Cecilia Cheung, Lu Han, Jia Nailiang, etc., all sat around in the major live broadcast rooms.
In addition to actors, employees of other related types of work are also changing.
“For the film crew, if they can’t receive the list of movies and TV series, they can go to shoot promotional films, commercials, or short vibrato videos.” According to Liang Kai’s observation, it is easier for film and television directors, videography and other types of jobs to switch careers.
The “2021 China Film and Television Culture Industry Talent Development Report” shows that the current industry talents with an annual salary of less than 200,000 account for 74.96% of the total. Among them, the film and television culture industry talents with an annual salary of less than 100,000 account for 31.45%, and those with an annual salary of 100,000 to 200,000. Accounted for 43.51%. And this part of talents is the main basic force supporting the film and television cultural industry.
“There will always be a recovery.” Chen Yu noticed that in the past two months, many of his bulletin groups have become active, and many producers are also looking for script projects in the circle of friends. “The audience’s demand for watching movies and TV shows is not It will change, now everyone is looking for books.”
Chengdu Commercial Daily-Red Star News Reporter Yu Yao and Xie Yutong
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