On October 15th, the 2021 iQiyi iJOY Effect Marketing Special with the theme of “Empowerment, Promotion and Transaction Promotion” was held in Shanghai. Based on the new entertainment marketing theory, iQiyi Qilin comprehensively revealed the innovative progress and progress of iQiyi Qilin in performance advertising, IP empowerment of regional brands, alliances, and e-commerce under the new marketing environment. New development direction. At the same time, iQiyi Qilin’s new e-commerce business brand “Ixiangyao” was released!
“Enabling first, then promoting, and promoting transactions”, to empower advertisers to achieve high-quality growth in all aspects
Based on the characteristics of the company and the differentiated marketing value from other platforms, iQiyi Qilin launched a “new entertainment marketing”, and proposed based on iQiyi’s strong brand, user scale, differentiated scenarios, and pan-entertainment resources. The brand-new marketing link of “enable first, then promote, promote transaction” will empower advertisers in an all-round way and help them achieve high-quality growth.
The brand-new marketing link of “enabling first, promoting again, and facilitating transactions” fully embodies the value concept of iQiyi Qilin’s new entertainment marketing, and makes better use of iQiyi’s unique advantages. In this regard, Xu Yongming, vice president of iQiyi analyzed and pointed out, “iQiyi is a platform for creating IP and monetizing through IP. IP is iQiyi’s most valuable thing.” In his opinion, iQiyi is powerful. The brand influence of iQiyi has accumulated a large number of users, and it has strong coverage on mobile and smart TV. At the same time, it covers many pan-entertainment alliance media. These advantages together build the foundation of iQiyi’s new marketing concept.
“First empowerment”, with the help of iQiyi’s core IP resources, through three methods of IP entertainment, IP authorization, and IP activities, it promotes diversified cooperation methods between iQiyi and advertisers, and enhances brand awareness, influence and preference “Re-promotion” introduces platform promotion advantages based on IP empowerment and pre-value. With the help of the four-terminal resource linkage of smart TVs, mobile phones, computers, and Pads, it fully covers personal leisure scenes and home entertainment scenes, and Through the pan-entertainment alliance, it can help customers obtain more business opportunities; “promoting transactions” is through the iQiyi Qilin intelligent delivery platform 2.0, which uses digital technology and intelligent means to help advertisers achieve better marketing results. At the same time, the launch of the new large-screen scene e-commerce “Ixiangyao” with the characteristics of iQiyi will help customers promote conversion and transactions. “First empowerment, then promotion, and promotion of transactions” jointly constructed a new link for iQiyi Qilin’s new entertainment marketing.
IP empowers regional brands, enhances brand value and promotes industry growth
IP is the core resource of iQiyi, and it is also the core driver for iQiyi to empower regional brands. IQiyi Qilin showcased the iQiyi Qilin regional brand’s play and strategy from two aspects: “iqiyi IP empowerment business” and “IP empowerment industry growth”. It also announced iqiyiqilin for the first time Regional brand marketing solutions for the three major industries of “cultural tourism scenic spots, commercial blocks, and local consumer goods”.
The 14th Five-Year Plan for Cultural Tourism proposes: attach importance to the construction of local cultural industries, create new business formats, and innovate cultural consumption. IQiyi’s IP empowerment business conforms to the development trend of the cultural industry and proposes to create IP based on the spiritual needs of users, influence users’ minds through cultural consumption, and empower brand value. As a top content production platform, iQiyi has invested hundreds of billions of dollars in IP. At the same time, it brings multi-dimensional gifts such as branding, space, channels, and promotion to regional brands through entertainment projects, IP authorization, and activities. can.
On October 15, the 2021 iQiyi iJOY Effect Marketing Special with the theme of “enabling first, then promoting, and promoting transactions” was held in Shanghai. Based on the new entertainment marketing theory, iQiyi Qilin comprehensively revealed the innovative progress and progress of iQiyi Qilin in performance advertising, IP empowerment of regional brands, alliances, and e-commerce under the new marketing environment. New development direction. At the same time, iQiyi Qilin’s new e-commerce business brand “Ixiangyao” was released!
“Enabling first, then promoting, and promoting transactions”, to empower advertisers to achieve high-quality growth in all aspects
Based on the characteristics of the company and the differentiated marketing value from other platforms, iQiyi Qilin launched a “new entertainment marketing”, and proposed based on iQiyi’s strong brand, user scale, differentiated scenarios, and pan-entertainment resources. The brand-new marketing link of “enable first, then promote, promote transaction” will empower advertisers in an all-round way and help them achieve high-quality growth.
The brand-new marketing link of “enabling first, promoting again, and facilitating transactions” fully embodies the value concept of iQiyi Qilin’s new entertainment marketing, and makes better use of iQiyi’s unique advantages. In this regard, Xu Yongming, vice president of iQiyi analyzed and pointed out, “iQiyi is a platform for creating IP and monetizing through IP. IP is iQiyi’s most valuable thing.” In his opinion, iQiyi is powerful. The brand influence of iQiyi has accumulated a large number of users, and it has strong coverage on mobile and smart TV. At the same time, it covers many pan-entertainment alliance media. These advantages together build the foundation of iQiyi’s new marketing concept.
“First empowerment”, with the help of iQiyi’s core IP resources, through three methods of IP entertainment, IP authorization, and IP activities, it promotes diversified cooperation methods between iQiyi and advertisers, and enhances brand awareness, influence and preference “Re-promotion” introduces platform promotion advantages based on IP empowerment and pre-value. With the help of the four-terminal resource linkage of smart TVs, mobile phones, computers, and Pads, it fully covers personal leisure scenes and home entertainment scenes, and Through the pan-entertainment alliance, it can help customers obtain more business opportunities; “promoting transactions” is through the iQiyi Qilin intelligent delivery platform 2.0, which uses digital technology and intelligent means to help advertisers achieve better marketing results. At the same time, the launch of the new large-screen scene e-commerce “Ixiangyao” with the characteristics of iQiyi will help customers promote conversion and transactions. “First empowerment, then promotion, and promotion of transactions” jointly constructed a new link for iQiyi Qilin’s new entertainment marketing.
IP empowers regional brands, enhances brand value and promotes industry growth
IP is the core resource of iQiyi, and it is also the core driver for iQiyi to empower regional brands. IQiyi Qilin showcased the iQiyi Qilin regional brand’s play and strategy from two aspects: “iqiyi IP empowerment business” and “IP empowerment industry growth”. It also announced iqiyiqilin for the first time Regional brand marketing solutions for the three major industries of “cultural tourism scenic spots, commercial blocks, and local consumer goods”.
The 14th Five-Year Plan for Cultural Tourism proposes: attach importance to the construction of local cultural industries, create new business formats, and innovate cultural consumption. IQiyi’s IP empowerment business conforms to the development trend of the cultural industry and proposes to create IP based on the spiritual needs of users, influence users’ minds through cultural consumption, and empower brand value. As a top content production platform, iQiyi has invested hundreds of billions of dollars in IP. At the same time, it brings multi-dimensional gifts such as branding, space, channels, and promotion to regional brands through entertainment projects, IP authorization, and activities. can.Return to Sohu to see more
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