Home Entertainment Focusing on the consumer needs of young people, Emperor Biaoxing YOUNG is waiting for you to experience_Sichuan Online

Focusing on the consumer needs of young people, Emperor Biaoxing YOUNG is waiting for you to experience_Sichuan Online

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On October 6, Debiao Home Furnishing Star YOUNG store opened in Chengdu Red Star Macalline Jialing Store. This is the first home experience store in Chengdu that integrates coffee fun and personalized living space. The general manager of Red Star Macalline Tibet Business Development Center and the deputy general manager of Sichuan Provincial Business Development Center Xue Shengguang, the chairman of Dibiao Home Furnishing Zheng Hongxin, the manager of Dibiao YOUNG store manager Zheng Andi, trend musician DP Longzhu and other guests attended the scene in person to witness together The perfect blooming of the “YOUNG” store of Emperor Biaoxing.

At the opening of the Emperor Biaoxing YOUNG store, Emperor Biao&DP Dragon Pig&CrazyAndy brought a unique coffee trend and unexpected living space. The whole house, trendy single products, coffee and even coffee machines are all sold here. , It is difficult to define whether this is a cafe or a home experience store. Outside of the rules, the star tide has no boundaries, the coffee trend and the fun space, home life can be not only beautiful but also trendy. The Emperor Star YOUNG store brings a life experience that subverts the tradition. Here, YOUNG is not about age, not face, but always keeping a young heart. Even if it is an 18-year-old brand, Dibiao still wants to talk to young people in the most favorite way at the moment.

Andy Cheng, the owner of the Emperor Biaoxing YOUNG store

The principal Zheng Andi said: The ideal residence for young people is a space that conforms to their own aesthetics and shows their individual attitudes, and it is also full of surprises like a blind box. Many young users want to have a display space related to their personalities and hobbies in their ideal homes. For them, this is a way of life. Just like being a fashion enthusiast, home can also become the best playground.

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Xue Shengguang, general manager of Red Star Macalline Tibet Business Development Center and deputy general manager of Sichuan Provincial Business Development Center

Xue Shengguang, general manager of Red Star Macalline Tibet Business Development Center and deputy general manager of Sichuan Provincial Business Development Center, said: The Emperor Biaoxing YOUNG store is a new species after 18 years of precipitation and fission. Coffee, trendy play, rap, and other interesting spaces. They are the favorite lifestyles of young people at the moment, but this way of carrying the body is more in shopping malls, hotels or cafes, which is difficult to achieve in their own homes. Emperor Biao has grasped this consumption pain point. What Emperor Star Young declares is to dare to think and do. The lifestyle you want can be realized by Emperor Standard, and life can be cooler. This is the trendy life and youthful attitude brought by Emperor Standard.

Focusing on high-end whole-house home furnishings, Dibiao has been bringing consumers whole-house products and services with high quality, high appearance, high integration, high service efficiency and higher cost-effectiveness. Dibiao, who has been deeply involved in the home furnishing industry for 18 years, has more than 1,500 design patents and won the “IF International Home Furnishing Design Gold Award” and many other domestic and foreign awards. All of these have given the most powerful force for the launch of the new model of Dibiaoxing YOUNG store. support.

Brand rejuvenation, marketing and entertainment, and establishing communication with young people have become the focus and difficulty of many brand operations. However, Dibiao Home Furnishing has performed well on this issue. The reason is that Dibiao has been paying attention to the consumption trend of young people for a long time. With “designing for young people” as the core of the business layout, seamlessly connecting the Z generation (the generation born between 1995 and 2009, they are seamlessly connected to the network information age when they are born, and are influenced by digital information technology, instant messaging equipment, and smart phones. Products, etc., have a relatively large impact). The successful landing of the Star Young store is inseparable from the accurate positioning of the target customer group. In the eyes of Dibiao, Dibiao is not only for a group, but also the “new home market” where “Gen Z” has become the main consumer. Focusing on the consumer needs of young people, Dibiao plans to use a brand-new model to conquer this new market. Continuous efforts in product design, space style, youthful marketing and other multiple dimensions have created a new social language for the brand, making Dibiao an unwavering companion for young people.

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