Home » For Herno a new headquarters in Milan and revenues of 175 million

For Herno a new headquarters in Milan and revenues of 175 million

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For Herno a new headquarters in Milan and revenues of 175 million

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«The new headquarters in Milan is not just a showroom: it will become the global headquarters for physical and digital distribution, communication and marketing and financing. We have also dedicated space to the new legal division: the company is increasingly larger and we need legal assistance on multiple fronts, from contracts to shops.” Claudio Marenzi speaks from the new Milanese headquarters of Herno, three thousand square meters on several floors in via Vespri Siciliani 9, but the discussion goes far beyond the space in and of itself where the presentation of the FW 2024-25 women’s collection was set up.

The new headquarters fully expresses the evolution of the brand: founded in 1948 by Giuseppe Marenzi and his wife Alessandra Diana as an outerwear brand, after an initial international boom it ended up in a drawer until 2005, when their son Claudio took it over Marenzi, current president. Which accelerated its development by focusing on a mix of style and innovation and made it a total look brand. Herno currently has 400 employees and a 2023 turnover of approximately 175 million (+16%), while that of the group, which also includes the technical clothing brand Montura, stood at 235 million.

The interior of the new Herno space in Milan

The 2024 objective for Herno is to reach around 190 million in revenues: «We are aiming for double-digit growth – explains Marenzi -. The current sales campaign is tiring, but our approach to fashion has rewarded us: Herno has become a global brand and the products are also highly sought after by the wholesale channel. Of course, the contingent situation is complicated on a general level: winter sales were low, warehouses are full.” Among the key markets Marenzi mentions «Japan, although with the weak yen it is not easy to export there» and then «Korea, which is doing very well, and China, which is experiencing a series of ups and downs and is currently a market focused on top brands. It is not excluded that something will change and there will also be room for brands like Herno: for this reason we will invest more than usual in China, also on the retail front”. Retail will be the subject of investments with direct store openings in Japan, the United States and Europe. The investments also concern the Lesa headquarters, on Lake Maggiore.

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«We are redoing the entire part of the changing rooms and the canteen, adding new services for those who work there», specifies Marenzi. Which confirms the company’s commitment to social and environmental sustainability: «We have started an internal process to have the characteristics to become a B Corp – he concludes –. We follow everything that is happening in Europe very closely and consider everything that will be provided for by the regulations.”

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