Freshly Cosmetics, the Spanish brand of natural and vegan cosmetics, five years after its birth, lands in a physical store for the first time in Italy, inside La Rinascente in Piazza Duomo in Milan in the Annex Beauty Bar space on the first floor of the building. A way for customers to get to know the brand’s product line and experience the beauty experience firsthand, and on their own skin. In the store you can buy the cosmetics line, the new collection of solid products launched this autumn and the makeup. In addition to the products, in the Milanese store, customers will be assisted by beauty experts and beauty assistants.
«It is a real pride to be in Rinascente in Milan, our first authorized dealer in Italy – comments Ilaria Tuccella, Italy country manager of Freshly Cosmetics -. It has been a long time that our Freshly Fans have been asking us to be able to buy our products not only online. While having a digital soul and creating a close relationship online with our customers and our community, it fills us with joy to know that people can now find our products even while walking around the city. To make all this possible, we have chosen to start off big with the presence in Rinascente, which has always been a point of reference for quality shopping in Italy. Now Freshly can also be touched, smelled. But the brand does not stop there, we are only at the beginning: day after day we hope to reach more and more people in more and more cities “.
Freshly Cosmetics was born in Spain in February 2016 from an idea of Mireia Trepat, Miquel Antolín and Joan Miralles, three young chemical engineers, who are inspired by the passion of Miquel’s mother for the creation of natural cosmetics with the aim of giving life to a great adventure: to revolutionize the world of cosmetics. The mission is to create natural, sustainable, innovative and healthy cosmetics, thus contributing to the protection of environments and ecosystems. Present in Spain, Italy, France, England, China and Portugal, the company employs about 240 people with a laboratory made up of biochemists, biotechnologists and chemical engineers engaged in continuous research to create products with over 99% natural ingredients and packaging sustainable.