ROME – Garage Italia, the creative hub founded by Lapo Elkann, specialized in customization and restomod projects, enters the blockchain. When purchasing a car or a customization made by Garage Italia, the customer will also receive a digital ‘tokenized’ version.
For a company with a strongly digital and cross-media approach like Garage Italia – reads a note – the transition to NFT took place in a natural and almost spontaneous way, shifting the focus from the physical car towards its digital equivalent. The unique and non-fungible tokens represent a certification of the creativity of personalization and serve to validate the authenticity and uniqueness of the creative project.
“Creativity, uniqueness and originality have always been fundamental assets for Garage Italia. This approach to blockchain technology is perfectly in line with its DNA as a receptor of new trends and I am proud to bring this technological innovation to the automotive sector” , comments Lapo Elkann, founder and creative chairman of Garage Italia.
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