Twenty years ago in Marghera the story of Golden Goose began, two decades in which the small company founded by Francesca Rinaldo and Alessandro Gallo and specialized in luxury sneakers has evolved quickly, expanding all over the world and becoming one of the most promising in the world. Italian luxury industry. Taken over by Permira, which finalized the sale of the majority stake from Carlyle in June 2020 for 1.3 billion euros, Golden Goose has chosen to celebrate its anniversary with many new features: a branch in Milan, in the area that will host the Olympic Village of the Milan-Cortina 2026 winter games, the book “The Perfect Imperfection of Golden Goose”, in collaboration with Rizzoli, the new limited edition sneaker “the Twenty”, which will be launched by the end of the year with 20 events in different parts in world.
The Golden Goose formula, based on the enhancement of craftsmanship and a research aesthetic, has allowed it to overcome the toughest year of Covid with accounts even higher than 2% compared to 2019, 265 million in revenues against 262, also thanks to a balanced geographical distribution of revenues, equally divided between North America, Europe and Asia. Silvio Campara, CEO of the company since 2018, tells us how Golden Goose has faced the pandemic and what it plans for the future.
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What changes have you introduced in the shops and / or workplaces (offices and production plants)?
Since the first days of the pandemic, the company has had the sole objective of protecting the great Golden family. A whole series of precautions have therefore been implemented to protect the health of both our employees and our customers in compliance with the regulations of each country and in compliance with anti-covid regulations. The implementation of the safety protocols involved the meticulous respect of distances, the use of protection devices and the installation in all environments of devices for detecting the temperature. Particular attention has been given to the sanitation of the rooms, practiced several times a day. The company has also invested in the protection of employee health by activating company screenings on a voluntary basis carried out on a regular basis and whenever necessary for activities carried out outside the company environment, such as on the set of shooting.
What news will remain beyond the pandemic?
The pandemic has made all of us much more sensitive to the issue of health and self-care. With this in mind, the company was primarily concerned with guaranteeing a job for its employees. No one was fired and social safety nets were even integrated in order to guarantee 100% of the salary even to those whose work activity was suspended during the lockdown periods. A series of activities aimed at improving people’s well-being have also been implemented. In addition to the smart working model structured to give those who need it the opportunity to devote themselves more to their loved ones, policies have been introduced that improve the management of one’s own agenda, personal well-being and loved ones such as concierge services and greater hourly flexibility. . Finally, a Covid19 supplementary health insurance was activated for all employees of Golden Goose Spa. Surely also the integrated videoconferencing systems, the use of which was indispensable in the months of distancing imposed by the pandemic, have become essential tools in everyday working life.
Have you noticed any changes in customer expectations and wishes? Isolation has undoubtedly increased in customers the desire to feel part of a community and the desire to be able to do something together. This led Golden Goose to launch an initiative encouraging our lovers to join the creative team to work together on some of our most iconic designs. During this period of uncertainty, in which positivity, love and connection with others have become crucial, we invited our community to participate in a new initiative called “Dream Maker”, soliciting people’s creativity and making them part of active of the design process. We have designed some garments on which customers can give their final and personal touch by following some specific inputs and guidelines provided by our creative team, thus stimulating everyone’s imagination and creativity.