Home » Gome boosts retail transformation and upgrading to build an intensive and open new retail ecology

Gome boosts retail transformation and upgrading to build an intensive and open new retail ecology

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In recent years, under the background that the government attaches great importance to promoting consumption, the development of new types of consumption has become the current trend of retail development. It is worth noting that in the second half of 2020, the “Opinions on Leading the Accelerated Development of New Types of Consumption with New Business Types and Models” issued by the General Office of the State Council in the second half of 2020 pushed new types of consumption to the forefront of history.

New types of consumption have quickly become the new mainstream of the consumer industry thanks to the advantages of new formats and new models such as online shopping and online and offline integration. Especially during the epidemic, online consumption has grown against the trend, making new types of consumption play an important role in meeting residents’ living needs, releasing domestic consumption potential, and promoting stable and healthy economic development.

In the new type of consumption, the “shared retail” proposed by Gome, with multiple advantages such as thinking advantages, channel advantages, and scene advantages, together with 5G and the Internet of Things, has benefited from national policies. On August 27, Gome released the proposal of “Sharing and Building a “Home Life” Retail Community” to further promote the consumption upgrade of “Home Life” and help the new retail ecology.

Sharing and co-building a “home·life” retail community Gome boosts retail transformation and upgrading

Although new retail has played an important role in promoting economic transformation and upgrading and meeting the people’s ever-increasing needs for a better life, there are also pain points such as the monopoly expansion of the Internet platform, the de-realization of the virtual, the scattered resources, and the high operating costs of all parties. To the majority of manufacturers and consumers.

Combining with the country to promote a wider and deeper integration of online and offline, develop new business formats and new models, provide consumers with more convenient and comfortable services and products, and create a policy-oriented policy for a good atmosphere of “can consume”, “dare to consume” and “willing to consume” , Gome proposed in the proposal of “Sharing and Co-building a “Home Life” Retail Community”: for the new consumer demand of Chinese families that is multi-level, personalized, goods and services, and both material and spiritual. The integration of home services, from the overall perspective of “home and life”, integrates consumption scenarios, integrates and organizes goods, and innovates and improves services. With high quality, really low price, and good service, we can meet the consumption needs of all families in all scenarios, all categories, all services, and all life cycles, and effectively improve consumers’ sense of happiness, sense of acquisition and security.

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This is an upgrade of the focus of new retail and an upgrade of the quality of life of the Chinese people.

In fact, by extending and upgrading the second phase of the “Home·Life” strategy, Gome has upgraded and expanded its product structure in a systematic, program-level, and full-service manner, creating a full-service solution provider and supply chain integration for Chinese household consumption. Merchants and service operators, with a more solid foundation, more comprehensive capabilities, and a clearer strategy, have joined the home life race track, which has enabled more Chinese families to enjoy a higher quality of home life.

Regarding how to build a high-quality home life, Gome puts forward three paths in the proposal of “Sharing and Building a “Home Life” Retail Community”:

The first is to work with all market partners to create fair and healthy platform operation rules, to interconnect and interoperate with friendly business platforms, to be fair and open to market partners, to equitably empower market partners, to effectively safeguard consumer rights, protect consumer privacy, and help the industry build a high Level fairness.

The second is to create an open supply chain with the shortest link and the best structure by opening up the “online and offline” consumption scenarios covering “to the Internet, to the store, to the home”, and to launch video shopping guides, on-time logistics and butler services to enable manufacturers Access to intensive retail services has effectively helped manufacturers significantly reduce costs, improve quality, increase efficiency and increase revenue.

The third is to promote the large number of manufacturers including “specialized, special and new” enterprises to improve quality, expand varieties, and establish brands; join hands to support rural e-commerce, strengthen direct sourcing from production areas, help farmers increase income, and increase rural consumption; support mothers and babies, Health, professional buyers and other good life service providers provide more sustainable new skills and new positions in the modern service industry.

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Combined with the content of “promoting new consumption expansion and quality improvement” in the national development of new consumption measures, the proposal of this initiative demonstrates the pattern and mind of Gome to achieve shared and co-construction with industry colleagues and broad industry partners at multiple levels.

Advocate “combination and symbiosis” Gome fully shares the new infrastructure of high-quality retail

Among the measures established by the State Council to accelerate development and drive new consumption, “accelerating infrastructure construction” has become an important link. The retail industry is no exception. A strong retail infrastructure has become the cornerstone of retail innovation.

From online orders, facial payment, scanning traceability, to unmanned warehousing, smart logistics, and data monitoring, even the most competitive online and offline integration in the industry is a manifestation of the capabilities of major companies in the retail “new infrastructure” .

In the second phase of the “Home·Life” strategy, Gome has gradually built six sub-platforms online, offline, supply chain, logistics/services, big data/cloud services, and shared and co-built six sub-platforms, and has a strong retail infrastructure. Occupy an advantageous position in the industry. However, Gome is willing to share the core process of retail upgrade with a larger structure and with all market partners.

Gome proposed in the proposal of “Sharing and Co-building a “Home Life” Retail Community” to launch a shared and co-construction platform to integrate the key resources of “online, offline, supply chain, logistics/service, big data/cloud” created by Gome and Ability, with a unified technology platform, open cooperation model and standardized operating system, open access to all market partners in need, and will penetrate the retail infrastructure of “people, goods, and fields”, a full resource pool and a full set of services The toolkit is fully shared with all partners to help manufacturers, distributors, social organizations and workers who lack scenarios, supply chains, operation services, technology and tools, and do not repeat construction and investment, and make use of their own differences With the advantages of integrated resources and capabilities, we can quickly and cost-effectively create a new home for independent, controllable and operable operations, and share and jointly build an intensive and open new retail ecology.

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It is believed that under the concept of “openness and sharing”, the majority of retail industry partners are expected to achieve results and usher in a new era of retail industry. In this new era, all industry partners, mutual benefit, symbiosis, and win-win cooperation, provide high-quality home life for Chinese families, and make contributions to the domestic cycle and new consumption to a new height!

Disclaimer: The market is risky, so choose carefully! This article is for reference only, not as a basis for trading.

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