Home » Gong Guangliang: A businessman in the cultural circle A cultural person in the business circle-News-Wenzhou Net

Gong Guangliang: A businessman in the cultural circle A cultural person in the business circle-News-Wenzhou Net

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Gong Guangliang: A businessman in the cultural circle A cultural person in the business circle-News-Wenzhou Net

Gong Guangliang is a businessman in the cultural circle and a cultural person in the business circle. He has changed a group of people’s viewing habits by selling literary and artistic products…

Wenzhou Net News Some people say that Gong Guangliang spent ten years changing the stereotype of Wenzhou people’s Southeast Theater. It turns out that in addition to Peking Opera, Yue Opera and Ou Opera, the theater can also have elegant New Year’s concerts, interesting children’s plays, innovative pioneer plays, etc. Some people say that Gong Guangliang was the first person to eat crabs. He took the lead in introducing Ning Caishen’s “Wulin Biography”, Chen Shu’s “Sunrise”, Huang Lei’s “Secret Love in Peach Blossom Land”, Jiang Yiyan’s “July and An Sheng” in Wenzhou “, Mei Ting’s “I Love Peach Blossom”, Liu Xiaoqing’s “Peerless Beauty”, Meng Jinghui’s “Rhino in Love” and a large number of domestic famous screenwriters and stars participated in high-quality dramas, making Wenzhou’s cultural market as active as Hangzhou. It makes young people in Wenzhou fall in love with watching and acting in dramas; some people say that Gong Guangliang is a businessman in the cultural circle and a cultural person in the business circle. He has changed a group of people’s viewing habits by selling literary and artistic products… …

Today, Xiao Mao’s living room invited Gong Guangliang, the former manager of Southeast Theater, to talk about his theater culture business experience.

Gong Guangliang took a group photo with Liu Xiaoqing, the star of “Peerless Beauty”

By accident, I became a stage designer

A friend who likes to watch dramas talked about his impression of the Southeast Theater, and said that the appearance of the small theater is ordinary, but the selection of plays is a bit tricky.

The two comments, ordinary and somewhat famous, also apply to Gong Guangliang. Media reporters, drama dealers, and even various drama lovers who have dealt with Gong Guangliang like to call him Lao Gong instead of Manager Gong. Aside from his managerial status, Lao Gong still has some “things” — a poet, a screenwriter, a stage designer, a librarian at the Ruian Cultural Relics Museum, and a salesman in a supply and marketing agency. These experiences will help him in the future. During his tenure as the manager of Southeast Theater, he changed the sluggish performance market in Wenzhou, and made the “unremarkable” Southeast Theater become a weekend gathering place for Wenzhou literary youth.

Gong Guangliang, who was born in the 1950s, has a deep understanding of the saying that “you have a skill, you can travel all over the world without worrying about food”. In the 1970s, Gong Guangliang, who likes to paint, entered the Pingyang Arts and Crafts Factory as a temporary worker with the idea of ​​learning a craft. By chance, he met a professor at East China Normal University, a consultant of the Chinese Poetry Society, and an honorary director of the Shanghai Calligraphers Association. Su Yuanlei was fortunate to have his encouragement and guidance. It just so happened that the Pingyang Cultural and Propaganda Team needed to find a stage set designer for the model play “Azalea Mountain”, and they found Gong Guangliang, who was serious and diligent. After working as a set designer for two years, Gong Guangliang was again attracted by the Ruian Yue Opera Troupe and became a stage designer. The stage art of the performances performed by the Ruian Yue Opera Troupe, such as “Three Beats of the White Bone Spirit” and “Yang Kaihui”, all condensed his passion. Sweat and artistic inspiration.

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After discovering his strengths, Lao Gong became more and more comfortable, and began to participate in dance art exhibitions in the province and even the whole country, and won many awards. The eight works he exhibited, including the backyard of the palace, the small scene of Yanshan, and the moonlit night of the spring river, were also collected by the professor of the Department of Stage Art of the Central Academy of Drama as teaching props.

In the early 1980s, in the early stage of preparations for the Zhejiang Xiaobaihua Yue Opera Troupe, Gong Guangliang was seconded to the troupe as a stage artist. Gong Guangliang is one of the three stage dramas that Yue Opera Troupe performed in Hong Kong for the first time, including “Five Women’s Birthday Celebrations”, “The Resentment of the Han Palace” and “Shuangyu Chan”. After that, Gong Guangliang also participated in the stage art of some plays performed abroad by the Provincial Department of Culture.

These experiences opened his eyes and gained more understanding of stage plays, which gave him confidence when he later served as the manager of Southeast Theater in selecting plays, knowing the pros and cons of plays and what plays should be introduced.

Some people say that Gong Guangliang has a business reputation, he will bargain with the play makers, and he will also cooperate with other theaters in the province to package plays together, so as to get plays with favorable prices and good quality. staff experience.

In this way, a theater literary and art dealer who has unique insights into the stage layout and the repertoire, and even a bit of a businessman “philiac”, was formed unknowingly, waiting for the stage door to realize his ambition to open to him.

Gong Guangliang’s painting “Amphibious Under the Moon”

Be the manager of a losing theater

Gong Guangliang said that he was greatly influenced by Su Yuanlei. Because of Su Yuanlei, he fell in love with poetry, writing, painting, etc., and these hobbies gradually showed their effect after he entered the Southeast Theater.

In March 2007, Gong Guangliang was transferred to the Southeast Theater as a manager. At that time, the Wenzhou Grand Theater, which started construction in 2003, was still in the construction stage, and the Southeast Theater on Zhan Avenue was the largest theater for citizens to watch dramas on weekends at that time. However, at that time, the Wenzhou theatrical performance market was in a sluggish period, and the repertoires that citizens could watch were very limited, mainly local operas, and singing and dancing evening parties, which constituted the weekend entertainment life at that time. For Southeast Theater, no new repertoire is coming, the audience is dwindling, and employee income has become a problem.

“It’s really a loss!” Gong Guangliang talked about his new job at Southeast Theater. He was a little dumbfounded when he saw the financial statements. He asked the Cultural Affairs Bureau for 30,000 yuan for start-up capital, and paid all the employees’ salaries.

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Faced with such a predicament, seeking change is the only way out. But how to change has become a difficult problem for Gong Guangliang, who has just taken office. “To change the audience’s stereotype of Southeast Theater, to retain old audiences and attract new audiences, became an urgent problem to be solved at that time.” Gong Guangliang focused his strategy of attracting audiences on young people – finding ways to let young people go into the theater.

Liu Di, the current deputy manager of Southeast Asia, recalled Gong Guangliang’s aggressive introduction of New Year’s concerts, children’s plays, dramas, etc. at that time, he was not optimistic at first, “Lao Gong also borrowed money from the Ou Opera Troupe to introduce plays, which was really frustrating,” but Liu Di’s words changed, “Looking back now, the most dynamic and popular period of Wenzhou’s performance market was the ten years when Lao Gong reformed the Southeast Theater. Sunrise”, Huang Lei’s “Secret Love in Peach Blossom Spring”, Jiang Yiyan’s “July and Ansheng”, Mei Ting’s “I Love Peach Blossom”, Liu Xiaoqing’s “Peerless Grace”, Meng Jinghui’s “Rhino in Love” and many other high-quality dramas, all It was Lao Gong who introduced Wenzhou to meet the audience and cultivated many drama fans. Later, Wenzhou also established many drama clubs. Lao Gong was like a catfish, jumping into the Wenzhou cultural market and stirring up the water in this pond, he had to say ‘Admiration’.”

The Southeast Theater was the same in those days. Even after the Wenzhou Grand Theater was put into use, it was still invincible. In this regard, Xiao Zheng, a senior drama enthusiast and media person, said that the difference between the Southeast Theater and the Wenzhou Grand Theater is that it has the right to choose to introduce repertoires. The theater can choose popular plays according to market demand, while the Wenzhou Grand Theater can only According to the rehearsal arrangement of Poly Theater Line, the flexibility is a little worse. “At that time, some popular dramas and pioneering dramas were performed in Wenzhou, and the employees of Wenzhou Grand Theater also came to Southeast Theater to watch the drama.”

Pioneer drama “Rhino in Love”

Lead the Southeast Theater out of the circle

Recalling the past, Gong Guangliang said frankly that the prosperity of the Southeast Theater was due to the support of superior leaders and the joint efforts of everyone, and also had a certain element of luck. Gong Guangliang divided the Wenzhou theatrical performance market into several stages: in the early 1970s, model opera was the main type of entertainment for people to watch operas; in the 1980s, Peking Opera, Yue Opera, and local opera returned to everyone’s vision; , the stage plays began to rise, and the appearance of dramas, adapted plays, and pioneer plays were surrounded by young people.

Gong Guangliang happened to go through each stage. He seized the changes in the audience’s needs and independently went to find plays to introduce into Wenzhou, labeling the Southeast Theater, and changing the stereotype of Southeast Theater in the hearts of Wenzhou audiences.

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Looking at the repertoire of Southeast Theater from 2007 to 2016, it is not difficult to find that since Gong Guangliang joined the Southeast Theater, the number of theater performances has increased year by year, from 25 to 37 and 40, with a peak of more than 60 performances.

Gong Guangliang said that changing the business strategy of the Southeast Theater has indeed achieved great results, but it is also a lot of pressure. I remember that in late 2007, the Paris Festival Symphony Orchestra was introduced for the first time to hold a New Year’s concert. Fortunately, the New Year’s concert became an instant hit. The Southeast Theater’s nearly 800 seats were full, and temporary seats were added. After that, the New Year’s Concert became a repertoire of the Southeast Theater.

In order to meet the needs of young audiences, Lao Gong introduced the drama version of “Wulin Biography” in October 2008. This innovative drama integrates cross talk, storytelling, opera, body language and other skills. Written by the screenwriter of the same name, Ning Caishen , directed by He Nian, starring Guo Jingfei, Qian Fang, and Tai Xuan. The play was scheduled to be performed at the “Weekend Theater” at that time. This unique drama captured the hearts of Wenzhou audiences at once, and also allowed Gong Guangliang to see the market prospect that small theaters are more suitable for introducing dramas than large theaters. The “Weekend Theater” of the Southeast Theater has also become famous, and going to the Southeast Theater to watch dramas on weekends has also become an entertainment method for young people in Wenzhou.

Gong Guangliang is a businessman in the cultural circle, a cultural person in the business circle. As a cultural person, Gong Guangliang likes poetry, poetry and painting. In 1998, he performed over 500 large-scale modern drama “Black Exclamation Mark”. The script was published in the October 2000 issue of my country’s professional publication “Script”, and has since been adapted into dramas, children’s plays, Wu Opera, Huagu Opera and many other plays. “China Cultural Relics News” and other publications published poetry and theoretical articles. As a businessman, Gong Guangliang is very good at choosing dramas, he can bargain with drama dealers, he understands marketing quite well, and he can find the right angle to sell good dramas. He even writes drama reviews and film reviews himself.

Now, after retirement, Gong Guang cultivates flowers, raises cats, paints, writes poems, watches dramas, and occasionally writes a few drama reviews in the circle of friends, which means he has successfully retired.

At the end of the interview, Gong Guangliang said that he was thinking about writing stories about the old literati. Maybe this catfish wanted to go to another pond to stir “living water”.

The drama “Sunrise” starring Chen Shu and Guo Da

Source: Pocket Wenzhou Client

Original title: Gong Guangliang: The businessman in the cultural circle The cultural person in the business circle

reporter Xiaomao

Image provided by respondents

This article is transferred from: Wenzhou News Network 66wz.com

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