Home » Google Ads: what it is and how it can change the dynamics of your business

Google Ads: what it is and how it can change the dynamics of your business

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Google Ads: what it is and how it can change the dynamics of your business

Google Ads It is one of the best tools available to position our business in the largest search engine in the world. Therefore, it is essential to know how to use it.

In this context, the team Channel E communicated with Matías Aristeian economist specialized in marketing, who talked about what it is and how to use this tool.

How to use Google Ads

“Ads is related to the advertising that Google usestoday 80% of purchases are conditioned by an internet search,” said Aristei, who then completed: “The first positions on Google are very valuable.”

“Any person can position themselves in the first positions to show their product or service,” explained the economist. “It is a much more economical and transparent type of advertising”he added.

Along the same lines, the interviewee said that there is perfect competition in auction mode to position oneself. “Google Ads is one of Google’s main monetization tools,” he explained.

Finally, Aristei said that anyone can become certified in this specialization at zero cost. “There are more than a million partner sites in which it also injects advertising”he concluded.

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