Run, beautiful girl in bicycle: Milan ti open your arms, spring blows the desire for horizons. And all you have to do is arrive «in Milan with its tailors and its newspapers, in Milan with its tailors and its industrialists». Those are the Travel and mirages by De Gregori and from 20 April the city will put them on display. And tailors and newspapers will make this widespread story, and also the industrialists and scientists, the champions of sport and the men and women of finance. Twelve symbolic places of the city will talk about history and art, businesses and ateliers, science and fashion. A few pages of “Il Sole 24 Ore” will create a route around the city to remind us that the race of the last ten years, despite the darkness of Covid, will be able to resume. There are still some strenuous hairpin bends before the summit, but the summit is there waiting for us.
Il Sole 24 Ore x Milan
The review begins on April 20 Il Sole 24 Ore x Milan, in collaboration with 24 ORE Cultura and the Municipality of Milan and produced by “Il Sole 24 Ore”. Since mid-March the newspaper has been renewed, has a new graphic dress, tailored to the communication of the 1920s and the historic authority of the newspaper. Halfway between a glorious past, which began in 1865, when it was still called “The Sun”, and a future to be interpreted and written in which to anticipate trends and geopolitical spaces, in which to find who will make history in Italy and in the world because it is important to read, understand and act. This widespread exhibition involves twelve points of the city with twelve historical pages of the newspaper reproduced on huge panels that will become street furniture not to forget the goals achieved in many sectors.
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Journey into Made in Italy
Now that the wisteria are in bloom and the parks have their most sumptuous appearance, the bicycle allows a zigzagging between institutions, avenues and words that have become history. Like those dedicated to design and the role that Milan plays with Salone del Mobile and Fuori Salone. The flash, the genius are Italian and the Tortona District is the new home of so much beauty, care, creativity, and also of Mudec, the museum that talks about the cultures of the world. Talent is that of the great fashion brands, “the tailors of Milan” sung by De Gregori, and Montenapoleone is a living room, a street full of myths and rituals, a street that is the luminous life of the best Made in Italy.
From culture to sport
Culture is Leonardo: his twenty years in Milan at the court of Ludovico il Moro distributed genius with both hands, theLast Supper and the Portrait of musician, without forgetting the studies of mechanics and hydraulics, creating military machines and irrigation systems. Here is the science that beats in the Museum of the same name and today in the former Expo area where the future is born, as many pages of the “Sun” tell every day. From via Olona, between the Catholic University and the Museum of Science and Technology, you can reach the Darsena, in Piazza XXIV Maggio, a stone’s throw from Canottieri Olona and Canottieri Milano. There are fifty sports facilities managed by the Municipality and the goal of the 2026 Winter Games.
Architecture and sustainability
How art is without borders: dozens of museums in the city and La Scala, the international house of music, a brand-magnet. Even in architecture, Milan is now the world capital for solutions and the ability to attract capital. At Bosco Verticale a page from the «Sole» will tell the vertical growth of the city. A must in front of the Palace of Justice: professions as a key to the development of the city and the country. The Milan of finance is Piazza Affari. Then, in this tour of words and pages, there is the precious and unrepeatable world of companies, driven by Fairs and, where Fiera Milano was, today the great CityLife project, launched in 2004, shines.