Home Entertainment Gucci becomes a partner of the Ellen McArthur Foundation and raises ESG targets

Gucci becomes a partner of the Ellen McArthur Foundation and raises ESG targets

by admin
Gucci becomes a partner of the Ellen McArthur Foundation and raises ESG targets

Gucci adds an important step to the environmental and social sustainability strategy by joining the Ellen MacArthur Foundation as a strategic partner. A novelty announced at the foundation’s annual summit and on the day of the presentation of the second Gucci Equilibrium Impact Report 2021, which summarizes the commitments, progress and actions taken by the brand to generate positive change for people and the planet. The collaboration with the Ellen MacArthur Foundation aims to further accelerate the brand’s vision of the circular economy and is based on the current strategy of the house.

The vision of the CEO and president

«For us, the words purpose and progress constitute a distinctive element of the Gucci ethos. We experiment and are committed to constantly innovating to generate positive impacts for the Gucci world, and for the entire community – explained the ceo and president Marco Bizzarri -. The second edition of our Gucci Equilibrium Impact Report per il 2021 testifies to our will to continue building a responsible and sustainable company and business. We are thrilled to be starting this new chapter together with the Ellen MacArthur Foundation to further strengthen our commitment to circularity and regenerative agriculture by expanding the many initiatives we have already started. “

The know-how of the Foundation

An authoritative leader in the field of circular economy, the Ellen MacArthur Foundation will support Gucci to further expand and integrate the principles of the circular economy, in a collaboration that – in an initial initial phase – will focus on the following themes

See also  Super Junior expands into the field! Eunhyuk will challenge the director of musicals to become the first idol! -KSD Korea Star (Star)

Promote circularity in design: Gucci undertakes to apply the principles of circularity in the creation of its collections, considering the entire life cycle of its products. Guided by design, the principles will help support Gucci’s ambition to innovate and propose products designed to be used longer, made with a view to reuse and with the use of renewable, recycled and natural raw materials. The Foundation will also support Gucci through an in-depth analysis of the brand’s commitments to help identify the areas in which circularity can be further adopted, in the design and creation phase. Training tools and courses will also be made available to deepen the knowledge and operational know-how of the principles of the circular economy.

Advancing in the field of regenerative agriculture: Starting in 2020, Gucci has started investing in regenerative agriculture projects, as part of its Natural Climate Solutions Portfolio, in relation to the main raw materials, thus supporting its approach to circularity (pictured above, the Southern Cardamon REDD+Project , reforestation project in Cambodia). The Foundation will collaborate with Gucci to promote the industry’s commitment to sourcing in a regenerative way. The collaboration is part of the brand’s commitment to finding solutions that create lasting positive impacts for nature and communities, building on Gucci’s past efforts to develop its future strategies.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy