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Guerlain chooses Milan for his debut in Italy

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Guerlain chooses Milan for his debut in Italy

Guerlain’s first Italian boutique was inaugurated today: in Milan, in the heart of Milanese luxury shopping, in via Monte Napoleone. The foundation of the maison in 1828 coincides with the opening of the first boutique in Paris. Since then, the brand has always cultivated a precise idea of ​​a shop: a space in which to welcome customers and let them experience its universe to share savoir-faire and offer experiences.

The Milanese boutique is characterized by a luxurious and modern design, decorated with white marble, embellished with wooden decorations and golden finishes. An environment where consumers can experience an experiential journey through the brand’s creations, available exclusively, and customizable: L ‘Art & La Matière, the fragrance collection formulated by Guerlain perfumers using rare and precious raw materials, Exceptional Fragrances in limited edition and numbered pieces and the iconic Bee Bottle, symbol of over 160 years of manufacturing excellence.

In the skincare area you can discover the Blue and Black collections by Orchidée Impériale, the result of the latest scientific discoveries on the longevity of the skin, formulated with a rare and precious raw material: the orchid. And again, Abeille Royale, the treatments formulated with honey and royal jelly that stimulate the key mechanisms of the epidermal repair process, helping to correct wrinkles and loss of skin tone. The make-up is represented by Rouge G, the first jeweled lipstick to be customized according to one’s own style, an absolute symbol of femininity and seduction.

To make your experience unforgettable, Guerlain will offer a menu of personalized services within the store: from advice on fragrances and skincare to advice from make-up artists on the make-up that best enhances the personalization of the bottle of L’Art & La Matière by choosing the color of the cord that decorates the neck of the bottle, the seal and the plate on the top of the cap. Furthermore, the new bottle, designed with 10% recycled glass, can be refilled at the point of sale. Finally, a word, a name, initials, a date, or the memory of a special moment can be engraved on a product.

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