Artist: Zhao Zhao
Curator: Cui Cancan
HARMAY Huamei Beijing Sanlitun Store
Feel the brand culture and experience the beauty of art. As a new-generation beauty and lifestyle brand new retail brand, in order to integrate elements of exploration and fun into the shopping experience and bring consumers more diverse presentations of life aesthetics, HARMAY continues to cooperate with outstanding artists to present to the public “The Exhibition of Plum Blossoms” series of exhibitions. The brand joins hands with the famous artist Zhao Zhao to jointly create an extraordinary aesthetic feast-“Black Light” large-scale artist solo exhibition. The exhibition starts with HARMAY Huamei Chengdu Jingronghui Store on May 10 and until August 18 Completely spread to HARMAY Huamei Beijing Sanlitun store. The exhibition covers the four Huamei stores in Beijing, Shanghai and Chengdu as a whole, allowing customers to experience the perfect integration of commercial space and the art world with a unique aesthetic perspective.
HARMAY Huamei store has a unique design inspiration that is connected to the foundation of local culture, which can inspire unlimited possibilities for artists to create, and bring a new cultural and artistic experience to the audience. This is a special art exhibition, a separate book of the color series, an art experiment hidden in the urban space, an imaginary journey of chance encounter. HARMAY Huamei invited artist Zhao Zhao to design two large-scale public art works for the exhibition in the Sanlitun store. The indoor works are scattered throughout the space. Things from different times and spaces have become Zhao Zhao’s new vocabulary. People weave a world full of imagination. The exhibition will last until September 13.
Huamei’s exhibition, the beginning of Zhao Zhao’s “Light Series”-“Black Light”
Black light is low-key. In a journey without other light, you can find rich potential, and create, break, and recreate quietly in a world that others seem to be empty. Today, “Black Light” and HARMAY Huamei resonate with the identity information of “Lonely Creator”, so the theme of this exhibition is “Black Light”. For artist Zhao Zhao, black light is the most mysterious existence in nature. Observed by the naked eye, it is chaotic, mysterious and profound. But at the same time, it is so full of mystery, unknowable, and full of infinite possibilities.
In the exhibition, the artist Zhao Zhao uses “light” as a clue, and uses black light as the most concealed and more natural special light in the light source. Through the wonderful light, he creates a subtle and advanced vision in the exhibition, making the participating experience full of mystery.
“Jade Bi·Starry Sky” (Outdoor Version)
“Jade Bi-Starry Sky” is Zhao Zhao’s masterpiece and a continuation of the “Starry Sky” series. In “Starry Sky”, the center formed by the unknown impact is a void of black. In this brand new installation, Zhao Zhao replaces the elements of the Chinese jade bib with glass or steel plate, and the impact is And the void is magnified again, making it have a wonderful dialogue relationship with the city, architecture, and night.
“Jade Bi·Starry Sky”
“Jade Bi-Starry Sky” is a continuation of the “Starry Sky” series, but in this work, the elements of the Chinese jade bii, a ritual vessel, are inlaid between fragile glass. The jade surrounded by traces of instantaneous fragmentation is like a wormhole born at the time of extreme energy explosion, magnifying the blackness of the void and forming an artistic picture with a stronger sense of conflict.
“Heaven Gate”
Dream, the heavenly gate connected to another infinite world. In this work, Jade Bi is shining and the starry sky is infinite. Cai Yunsheng uses gold of medium to high-grade color to express the time inside and outside the door, helping me enter the gate of heaven.
“Black Light”
The large slices of lemon yellow are a bit fantasy and a bit mysterious, making people feel slightly dizzy and dazzling. Black is so unfathomable, that is the infinite energy hidden in the unknowable world. The contradiction between darkness and light can also combine to form a substance that you never perceive? The yellow sea and black light become the source of imagination, a continuous and never-ending surging.
“Desert Camel”
Camels or four-hooves splashing freely on the Gobi; or leisurely and contentedly chewing tender grass; or looking ahead, following the direction of the owner’s direction toward home, deduced the broad sentiment of man and nature coexisting in harmony. A camel and a local caretaker will live in a modern space for 10 days, providing the exhibition hall with a new visual aesthetic and practical significance. When “desert” and “camel” appear in the same time and space in a strong visual way, it pierces the aesthetics of style and glimpse, and reveals the reality issues that are happening under the metaphor.
“Jade Bi Tower”
In ancient Chinese culture, Yubi has always been a product of the earth and has been endowed with supernatural energy that can communicate with the heavens. The artist introduces the jade bii with spiritual symbolic significance into the contemporary art creation. The overlapping jade bii and the hole in the center recombine into the channel, conveying the most pious belief and the most unpredictable provocation to the world.
Zhao Zhao, a unique response to art under multiple art
Zhao Zhao is a young artist with an international reputation. His artistic creation, environment and space and other multiple existence relationships often break through the boundaries of people’s daily cognition. In his creation, he pays attention to and shows the subtle changes in the human heart under the influence of multiple cultures. Zhao Zhao’s continuous innovation and exploration are in line with HARMAY’s consistent brand concept, which also contributed to the first cooperation between Zhao Zhao and HARMAY’s. In recent years, Zhao Zhao’s bold and radical artistic practice has won the attention of the international community. He has held solo exhibitions and solo projects in institutions such as the Alexander Oaks Gallery in Berlin and the Carl Kostyál Foundation in Stockholm. His works have also participated in group exhibitions and collected by many institutions, including MoMA PS1, New York, USA, Tampa Art Museum, Florida, USA, and Pinchuk Art Center, Kiev, Ukraine. In 2019, Zhao Zhao won the 13th AAC Art China Artist of the Year Award.
As a symbol of a new generation of art, Zhao Zhao’s identity and practice are extremely rich and diverse. He is not only an active and high-profile artist, but also a documentary director, ancient art researcher, and fashion brand creator. The concept of combining contemporary artistic expression techniques and traditional culture in his works is a metaphor for people’s living conditions in today’s global context and their true state in modern society, and explores the relationship between individual consciousness and the social field in which it is located. At the same time, the work also reflects his attitude towards the coexistence of collectivism and personal ideals.
HARMAY, with creation, responsible for the beauty of this world
For a long time, HARMAY hopes to show the brand’s understanding of beauty and a better life through highly creative architectural design. The brand language will be hidden in the bricks and tiles of the store, hoping to inject the spirit and soul of Huamei in the city, and through the continuous communication of the storage culture and architectural design concepts, each store will be designed into a unique urban symbol and new aesthetic landmark. .
“The Exhibition of Huamei” has always been the medium for HARMAY Huamei’s continuous output and expression of unique artistic aesthetics. The exhibition “Black Light” is divided into indoor and outdoor parts. “Imagination” is the core of the whole project. Together with HARMAY’s Beijing Sanlitun store space, this “show of plum blossoms” uses traditional Chinese cultural totems and symbols, combined with contemporary art materials and forms, and breaks the boundaries between commerce and art, humanities, and ecology to increase customers’ shopping experience. Humanistic experience and fun, presenting an artistic atmosphere that transcends three-dimensional space and fourth-dimensional time, allowing viewers to hear a low-pitched dialogue between ancient and modern.
About HARMAY Story Plum
HARMAY Beijing, 1st Floor, North Zhaolong Hotel, Gongti North Road, Chaoyang District, Beijing
HARMAY is a warehousing new retail brand. The story of Huamei was first opened in a humble warehouse. At first, the predecessor of the store was an online cosmetics store. The employees went back and forth between various shelves, stairs and consoles every day, busy in the complicated goods, and repeated operations such as sorting, sorting, and packing. Later, Huamei pioneeredly brought the “warehouse culture” that it had always adhered to offline, and only then did it look like the store it is today.
HARMAY has always been committed to becoming a “lonely creator”, designing each store into a unique urban symbol and new aesthetic landmark. Although the design theme of each store of Huamei is different, shelves, stairs, and packing tables are important elements in the warehousing culture, and they are also the core elements that run through each store. For a long time, HARMAY Huamei has led fashion-forward curious hunters through multiple online and offline retail channels and brand cultural communication platforms, using the city as a canvas, reinterpreting the beauty of the city from Huamei’s perspective, and exploring more about beauty and a better life.
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