Himalaya and Penguin Landon North Asia reached a strategic cooperation, “The Magical Tree House” will be released simultaneously on paperFly into the homes of ordinary people
Recently, Himalaya and international publisher Penguin Landon North Asia have reached a strategic cooperation to jointly create high-quality audio content. : Little Black Book (Bilingual in Chinese and English • Complete Five Series)”, “Seeing the Words as Faces”, and the classic “Penguin Three Stages” and other blockbuster IPs to cooperate. Among them, the new bilingual audiobook of “The Magical Treehouse” in both Chinese and English will be released in Himalaya in the near future, and at the same time, the “Magic Treehouse” paper book and audiobook will be released on the entire network.
The “Magic Tree House” series of books has been selling well for 30 years, has been translated into 36 languages, and has sold more than 134 million copies worldwide. A must-read children’s book for children from the United States, Europe, Japan and other countries. The series has occupied the New York Times best-seller list for 160 consecutive weeks, and has been on the Amazon’s best-selling children’s book list for a long time. After “Magic Tree House” was introduced into China, it also occupied the annual list of good books such as Weibo Children’s Books and Sohu Culture. The author, Mary Bo Osborn, has also been admired by countless children as the “Story King”, and won the “Lifetime Achievement Award” from Random House and the “Ledington Memorial Award” from the American Education Paperback Association.
Penguin Random Publishing Group is one of the world‘s leading publishers, and its “Penguin Classics” series has been regarded as the Oscar of the book industry by readers. “Penguin Classics: Little Black Books” is a series of “literary booklets” grandly launched by Penguin Publishing Group on the occasion of its 80th anniversary. For example, if you read Emily Bronte’s “Wuthering Heights”, you don’t necessarily know that her poetry collection “The Night Darkens Around Me” is just as wonderful. “Tess of the d’Urbervilles” is Hardy’s masterpiece, but the little black book includes his interesting short story “The Thief Who Can’t Stop Sneezing”.
Headquartered in New York, Penguin Random has branches in 20 countries on six continents. It is the world‘s leading publishing group, with 600 million books sold each year, about 15,000 print publications published each year, and 320 publishers worldwide. There are more than 10 independent publishing brands; while Himalaya is an online audio sharing platform that is deeply loved by users. billion pieces of audio content. In 2021, the average monthly active users of the Himalayas scene will reach 268 million.
Himalaya will also introduce podcast programs from high-quality authors and experts under Penguin Random, and conduct in-depth cooperation with Penguin Random North Asia in multiple dimensions such as marketing, brand activities, and channel resources to promote the integration of paper, electro-acoustic, etc. In the future, Himalaya will work closely with Penguin Landon North Asia to bring more high-quality works like “Magic Tree House”, and jointly innovate to explore more possibilities of sound. (Xinmin Evening NewsReporter Xu Yisheng)
