ROME – Desire for freedom, independence or more simply to minimize the chances of contagion from Covid-19, the fact is that for caravans and campers it is a real boom. To understand the phenomenon, it is sufficient to observe the data of a study carried out by the Human Company Outdoor Tourism Observatory, in collaboration with Thrends, specialized in analysis and strategies in the tourism & hospitality sector, in which it is emphasized that this summer between 45 and 49 million travelers, 55% of them Italians, will choose open-air structures for their holidays in Italy and the camper will be the main vehicle for this type of holiday.
The exploit of campers, here are the trends for the summer
by Maurilio Rigo
On the other hand, there is no shortage of proposals from the classic attic camper for families with ready-made beds and the dinette (the most popular model in Italy), to the compact van to move freely up to the large Motorhomes that have little to envy to a luxury home (also in the price). A growing palpable interest that will find a sure response at the next edition of the Parma Camper Show, the most important nationally and the second in Europe, to be held at Fiere di Parma from 11 to 19 September, and has offered some previews with the webinars “Far from the madding crowd: 2021 itinerant tourism scenarios and active policies”.
Camper phenomenon, here are the tips for those who want to rent it
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A positive trend that has been sensed for some time by some Italian regions that have successfully intercepted the flows of tourists in freedom by organizing specific tailor-made hospitality offers. Thus, during the online meeting, Sergio Emidio Dini, councilor for Productive Activities and Tourism of Friuli Venezia Giulia, illustrated the initiatives implemented in his region which, in collaboration with “La Strada dei Vini e dei Sapori”, and managed to mix nature and culture. While Valeria Minghetti, chief senior researcher of Ciset, stressed that tourism in freedom has historical roots, but that the pandemic context has changed its perspectives and the effects will continue over the next few years, highlighting the present and perspectives of the entire sector. Maurizio Davolio, president of the Italian Responsible Tourism Association, emphasized the positive values of motorhomes, starting from the characteristics of the new tourism demand: green, sustainable, customizable.
Holidays in a camper, Europe chooses Italy
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It also emerged that the development of itinerant tourism cannot ignore the adaptation of reception facilities, while Maurizio Vianello, president of the Federation of open-air tourist-accommodation complex associations, illustrated the success paradigm for campsites: space, security, freedom, as well as strategies for recovering attendance and turnover for the next two years. For Luigi Boschetti, president of Promocamp, however, the moment is crucial to equip smaller territories and rural areas for specific reception according to national guidelines, in terms of the characteristics of the structures, the necessary services and management methods. The spotlight is then on the new opportunities offered to farms. The camping ground can become the ideal stop for the traveling tourist due to the authenticity of the experiences and places as said by Diego Scaramuzza, president of Terranostra, illustrating the economic potential for the agricultural world.
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“To each his own camper and for each camper many types of experiences, destinations and different functions. At the Salone del Camper 2021 the range of vehicles present is truly complete, with an exhibition of over 700 vehicles including caravans and campers – concluded Gloria Oppici, brand manager of the Salone del Camper Fiere di Parma – The offer is then completed with many proposals tourism to discover new places and enjoy free time in nature “.
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