Home Entertainment Hollywood blockbusters continue to be absent from the Lunar New Year file “dark horse” who will win

Hollywood blockbusters continue to be absent from the Lunar New Year file “dark horse” who will win

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Hollywood blockbusters continue to be absent from the Lunar New Year file “dark horse”

Author: Ge Yiting

  [ 今年贺岁档在影片数量上与2018年至2020年贺岁档平均值80部相比有较大幅下降,目前共计36部影片定档。不过,从影片类型和质量来看,今年贺岁档仍然值得期待。 ]

In the last month of 2021, nearly 40 films and over 100 production companies will compete. With the release of “Antique Bureau Intermediate Game”, the Lunar New Year file officially kicked off, and the battle line will continue until New Year’s Eve.

Affected by the rebound of the new crown epidemic in some areas, the box office fell to a freezing point in November this year, only 1.873 billion yuan, a slight gap with the 1.882 billion yuan in the same period last year. This year’s Lunar New Year’s archives have seen a significant drop in the number of films compared with the average of 80 Lunar New Year’s archives from 2018 to 2020. At present, a total of 36 films have been finalized. However, judging from the type and quality of the film, this year’s Lunar New Year files are still worth looking forward to.

The professional version of Maoyan shows that the movies that I want to watch in the current period are “Anti-Corruption Storm 5: Final Chapter”, “Embracing You Through the Winter”, “Love in Years”, “Manslaughter 2”, and “Anti-Corruption in the Middle Game”. “And “The Flame on the Plain.” Covering multiple types of movies such as action, love, suspense, and adventure. The richness of types surpasses traditional golden periods such as Spring Festival, Summer, and National Day. Sorting out the Lunar New Year stalls in previous years is also a frequent schedule for dark horses. Medium-cost, high-quality genres can often rely on word-of-mouth to get out of the beautiful long tail before the Spring Festival stalls.

As of December 8, the box office in 2021 reached 44.8 billion yuan, returning to more than 70% of the total box office in 2019. If there is no accident, the box office for the whole year will exceed 45.4 billion yuan in 2016, but it is more difficult to break through the 50 billion mark. Big.

Domestically produced mid-cost movies fight

Throughout this year’s New Year’s Day stalls, the overall trend is lively at the beginning and end, and deserted in the middle. On the first weekend of December, a total of 15 films were released, the most interesting of which was “Antique Bureau Middle Game” adapted from Ma Boyong’s novel of the same name. This suspense adventure film, which gathered Lei Jiayin, Li Xian, Xin Zhilei, and Ge You, was released for 6 days, and the box office exceeded 210 million yuan, making a good start for the Lunar New Year stalls. In addition, there are 7 and 6 films on Christmas and New Year’s Eve respectively, with love themes occupying a larger proportion.

The crime-themed “Anti-Corruption Storm 5” and “Manslaughter 2” are based on high quality, and the “number of people who want to see” audiences on all major ticketing platforms are in the forefront. “Embracing You Through Winter” starring Huang Bo, Jia Ling and Zhu Yilong has attracted much attention due to the anti-epidemic theme. In addition, urban romance movies account for a large proportion. The film “Love in Years” starring Mao Xiaotong and Yang Jue, “Mythology of Love” starring Xu Zheng and Ma Yili, and “The We Once Loved” starring Chen Bolin and Guo Caijie are among the actors. The lineup is relatively eye-catching, but from the perspective of the title, there is a sense of similarity. In the case of the same type of film, the film party needs to highlight the film characteristics in the publicity link, so that the audience can distinguish and choose.

In terms of literary films, the “Last Night on Earth” and “The Gathering at Southern Station” released in 2018 and 2019 in the Lunar New Year festival won more than 200 million box office. This year, the crime suspense film “Fire on the Plain”, which is similar in temperament to the two films, is scheduled for December 24th. This film, directed by Zhang Ji, produced by Diao Yinan, and starring Zhou Dongyu and Liu Haoran, is adapted from the novelist Shuang Xuetao’s representative work “Moses on the Plain”. At present, the number of people who want to see on the Maoyan platform has exceeded 240,000.

In terms of animated films, “Lion Boys” has been screened in advance. This inspirational story about the growth of left-behind teenagers with the background of lion dance culture has gained a good pre-screening reputation. In the past, domestic cartoons often derive nutrients from myths and legends, and there are only a handful of original IP successful cases. If the film can become a dark horse, it will promote the creation of domestic animated films from fantasy to realistic themes, and enrich the aspects and aspects of animation films. territory. In addition, there are also eye-catching works in the documentary. The “Endless Climbing” that has been released features Xia Boyu, an old man who climbed Mount Everest with a prosthetic limb. He has failed to attack Mount Everest several times in decades and finally conquered Mount Everest at the age of 69. In addition, “Li Mao for the Prince” starring Ma Li and Chang Yuan supplemented the vacancy of this period of comedy genre.

Combining the box office performance of the Lunar New Year stalls in the past three years, the possibility of a dark horse in the box office is higher. Super high investment head movies often wait another month to bet on the Spring Festival file, and the Lunar New Year file has become a battlefield for small and medium cost films. In 2018, “The Nameless”, 2019’s “Manslaughter”, 2020’s “Bomb Disposal Expert 2” and “Send You A Little Red Flower”, the final box office exceeded the pre-screening forecast, and the last three films were even crowded. Joined a billion club. It remains to be seen which of the more than forty films in the Lunar New Year archive will break out of the siege this year.

Affected by the volatility of the epidemic, the problem of insufficient film supply will always affect the film market in 2021. This year’s Lunar New Year film has a variety of types, which can meet the viewing needs of audiences of different circles and ages. It is expected to draw a complete end to the box office in 2021 and also build momentum for the Spring Festival in 2022. Up to now, there have been 12 films, including the happy twist comedy “Super Family”, “Miracle” directed by Wen Muye, and “The Four Seas” directed by Han Han, aiming for the Spring Festival next year.

Hollywood blockbusters continue to be absent

Compared with the Lunar New Year files in the previous three years, the gap in the supply of films this year is mainly imported films, especially blockbuster films. “Aquaman”, “Spider-Man: Parallel Universe”, “My Neighbor Totoro” and “Venom” released in 2018 during the Lunar New Year Festival contributed more than 2 billion yuan to the box office; in 2019, “Game of the Brave 2” and “Frozen 2” “A total of 500 million yuan box office was created during the period, and the cumulative box office of “Crazy Primitives 2” and “Wonder Woman 1984” in 2020 exceeded 300 million yuan. In general, both the quantity and the box office performance, the presence of imported films in the Lunar New Year stalls has been declining year by year.

The Hollywood sci-fi movie “The Matrix: The Matrix Restart” will be released in North America on December 22 and will land on the streaming media HBO Max. Audiences in mainland China want to see this movie on the big screen and need to wait until January next year. Marvel’s blockbuster “Spider-Man: Heroes Returned” will be set in North America on December 17, but has not yet been set in Mainland China. This year, Marvel movies including “Shangqi and Legend of the Ten Rings”, “Eternal Race” and “Black Widow” have almost collectively missed the Chinese mainland market.

But looking at the world outside of Hollywood, the supply of movies at the end of the year is still quite rich in country. Films from Europe and Asia are filling vacancies in the foreign language film market. The Polish film “Blind Luthier”, which tells the struggle between the genius blind pianist and fate, is set on December 10, and the Bulgarian film “Hour of Glory”, which tells the little people’s struggle for dignity and power, is set. On December 9, the Russian war action film “Counter Terrorism” Special Forces: Operation Winding Up” is set for December 10. In addition, the Indian film “The First Dream” is scheduled to be released on January 7 next year. The film is produced by “Wrestling!” Inspirational comedy directed by the director of “Dad”. However, the above-mentioned films are all “old films” released locally from 2016 to 2020. Due to objective reasons such as resource outflow, there may not be a major breakthrough in the box office.

It is worth mentioning that the Korean film “Oh! “Bung Hee” starring Luo Wen Hee, an old Korean drama, tells the story of an old man suffering from Alzheimer’s disease looking for the real murderer for his granddaughter who died in a car accident. Although “Oh! The box office and filming performance of “Bunge Girl” was not satisfactory. This is the first time that a Korean movie has entered mainland theaters again after six years.

The last Korean movie released in the Mainland was “Assassination”, which was released on September 17, 2015. This period movie starring South Korean stars Jun Ji-hyun, Ha Jung-woo, and Lee Jung-jae, with the background of Shanghai and Seoul was in Mainland China that year. Received 46.868 million yuan at the box office. Since then, Korean films have been seen more often in film festivals. Next year will coincide with the 30th anniversary of the establishment of diplomatic relations between China and South Korea, “Oh! The release of Wen Ji is considered to be one of the signals of smooth cultural exchanges between China and South Korea.

Massive information, accurate interpretation, all in Sina Finance APP

Editor in charge: Wang Maohua

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