ROME – Honda relaunches the market for its used vehicles in the United States. The American branch of the Japanese company has just launched a new promotional campaign to encourage the purchase of used cars of its brand with an age of up to ten years. The initiative, called “HondaTrue Used”, offers a selection of guaranteed cars that, even if not very recent, allow you to get behind the wheel of a Honda in complete safety, perhaps for the benefit of young people with limited economic resources or for those who cannot afford a newer and more expensive used one. These “evergreens” of the lifter’s brand are offered with a limited warranty of one hundred days or 5,000 miles (8,046 km), but combined with an interesting offer of the “money back guarantee” type. In fact, if the buyer is not satisfied, it is possible to change the chosen car with another used one within three days of purchase or 300 miles traveled (482 km), without having to provide any kind of justification.
Before being put on sale, the models included in the HondaTrue Used campaign are carefully checked through 112 checks, they all have certified mileage and must not have had any major accidents during their life and, if necessary, are subjected to to change filters, liquids and rubbers. In addition, the purchase price includes one year of roadside assistance, a possible first oil change and insurance with the reimbursement of one hundred dollars per day (up to a maximum of three hundred dollars) in case of interruption of a trip due to a breakdown. of the vehicle. The new proposal of the Japanese company is aimed at enhancing the second-hand cars of its brand and is added to the HondaTrue Certified and HondaTrue Certified + programs dedicated to guaranteed used cars with an age of up to two and up to seven years of life respectively. . Finally, it should be emphasized that along the same lines, Acura, the luxury brand of the Honda group highly appreciated on the US market, has launched a similar initiative which in this case is called “Acura Precision Used” and aims to increase the value of its own products. second hand vehicles. (Maurilio Rigo)