Recently, new players have been added to the domestic music lyrics trading field. NetEase Cloud Music announced the official launch of the Beat trading platform BeatSoul. Together with platforms such as Kugou 5sing, Music Bee, and 7key music, the domestic original music lyrics trading ecology has formed a strong and powerful platform. The situation has given songwriters and major labels more choices.
These platforms all have their own advantages and characteristics. For example, NetEase Cloud BeatSoul focuses on the field of beat trading, Kugou 5sing creates a “community + industrialization” production system, Music Bee focuses on creation and storage, and 7key music provides domestic and overseas works trading services. How to choose and join platforms, songwriters and major labels to maximize their own interests, we will start from the following aspects, analyze several more distinctive platforms, and provide reference for everyone.
BeatSoul gathers Beat producer Kugou 5sing to have the most musicians
In terms of scale, Kugou 5sing is backed by the TME musician open platform and has more than 300,000 registered musicians. According to reports, Kugou 5sing has only been online for half a year, and the total number of lyrics and songs uploaded has exceeded 50,000, with a turnover ratio of over 28%. After BeatSoul was launched, it also attracted more than 10,000 Beat producers such as Baichuan Rebellious, SOULFRESH BEATS and BECU BEATZ. According to the Music Bee 2021 annual summary, the number of collaborating musicians has also exceeded 9,000.
On the whole, Kugou 5sing has the largest resident group. While the competition is big, it will also gather more and more creators and buyers. With the influence of TME, this situation may continue to strengthen.
The trading fields of each platform are different to meet the different needs of musicians
BeatSoul focuses on Beat trading. On BeatSoul’s product page, you can see that it is all about Beat, such as the latest recommendation, best-selling Beat, featured Beat Maker and other columns, while Kugou 5sing does not limit the type, for musicians and label words, The needs of music and lyrics can be satisfied on the platform. In addition to the general lyrics and music transactions, Kugou 5sing even has an order-taking mechanism. The platform publishes tasks such as arrangement and singing. Musicians can take orders to open up transactions in the music production link, realize the exchange of needs between buyers and sellers, and bridge the information gap.
7key music supports the trading of music works at home and abroad, and provides customized services. The platform completes the “proposition composition” created by the demo according to different needs, backgrounds, singing candidates, music styles and other conditions. MusicBee provides song transaction and rights confirmation services. Users can complete transactions on the platform and remain anonymous before payment is received to ensure transaction privacy.
100% of the income goes to the creators. It is an industry trend. The support method has distinctive platform characteristics.
Platforms such as Kugou 5sing and NetEase Cloud Music BeatSoul all propose that 100% of the revenue belongs to the creator, which will become an industry trend. At the same time, various platforms have launched support methods with platform characteristics, such as various assistance and reward programs, to promote the emergence of more outstanding songwriters and diversify their monetization methods.
Taking Music Bee as an example, it launched activities such as “Combine Generation × Instant Noodles Maoyuan Universe Single Collection”, which provided more generous bonuses and more exposure opportunities. Kugou 5sing also has similar activities, such as launching a series of support in conjunction with the Kugou Hot Song Program “Xingyao Plan”, relying on Kugou’s advantages in traffic, resources, etc., to discover popular songs such as “Hydrogen Oxide”. Yao plans to promote it to Kugou TOP5.
The “community + industrialization” model makes creation more worry-free. Blockchain technology escorts the work
In addition to the realization of lyrics and music, the major platforms have also created different characteristic services according to their own advantages. For example, Kugou 5sing is not only a community of musicians, covering a special area for sales of lyrics and music, a communication community, etc., but also provides diversified services for music creators: contract templates for lyrics and music transactions, related legal consultation, etc. It can be said that Kugou 5sing has formed an “industrialized” production system centered on songwriting and songwriting, from songwriting sales, demand release, taking orders for tasks, to providing copyright, legal reference and other service tools, allowing songwriters to save worry and effort. , can focus on music creation.
In addition, some platforms are exploring the “technology + music” model to help creators realize the copyright management of songs. Both Music Bee and Kugou 5sing use blockchain technology to escort their works. Among them, Music Bee uses voiceprint recognition technology to extract voiceprint data and encrypt it to generate copyright certificates. Kugou 5sing uses the national secret algorithm as the underlying algorithm to help information such as work publication and transaction to form a certificate of deposit. The certificates of deposit of the two platforms are available. in administrative confirmation.
The professional trading platform empowers songwriters through the advantages of technology and traffic, helps domestic songwriter creation and trading ecology become more complete and active, and enables songwriters to truly turn their musical talents into wealth.
At present, Kugou 5sing, BeatSoul, Music Bee, 7key music, etc. have corresponding focuses due to their different ecology and “genes”, and the most suitable for songwriters and musicians is the best. Songwriters and musicians can choose the platform according to their different needs.Return to Sohu, see more
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