On June 23, Huanxi Media announced that it had signed a contract with Hanner Film and Television. In the next three years, it will carry out all-round cooperation based on movies, TV series, and online dramas with Hanner Film and Television and Director Huang Bo. At present, the first project of the cooperation between the two parties is determined to be the movie “Study Dad” starring Huang Bo.
Huang Bo is a domestic actor, director, and producer of all-round entertainers with a triptych. The director’s debut “A Good Show” has accumulated more than 1.3 billion yuan at the box office.
The movie “School Dad” is positioned as a comedy, and the content focuses on the current hot topic of parent-child education and further studies. In 2020, Huanxi Media will launch high-quality film and television content such as “囧Mom”, “Win the Championship”, “My Hometown and Me”, “One Second”, “Warm Hug”, “The Sky of Crazy Dog Boy”, etc. On the film and television track where content is king, the label of “exquisite” has been continuously deepened. As more and more consumers turn to online entertainment platforms, the importance of streaming media platforms has increased significantly, and Huanxi Media has become the pioneer of domestic content production and self-built streaming media platforms.
It is understood that Huanxi Media has two clear main lines in the development of streaming media business: first, positioning high-quality products in content; second, obtaining third-party support in terms of traffic.
The platform launched “I am not a medicine god”, “Crazy Alien”, “Win the Championship” and so on. They have established a good market image and popularity. At the same time, follow-up content reserves, “On the Market”, “Revolutionary”, Many movies, including “Study Dad”, “Fearless”, “All People”, etc., are expected to be released one after another, which will provide guarantee for the company’s continued growth.
In addition, in order to reach more users, it has reached strategic cooperation with Maoyan, ByteDance, Bilibili, Huawei Video, Xiaomi Video, Mango TV, XGIMI Projection, Skyworth TV, Hisense TV and other companies through large-traffic platforms. And the video hardware terminal expands the user coverage area.
With content as the core, with the help of multiple channels, according to the latest data disclosed by the company, the total number of downloads of the “Huanxi Premiere” app has exceeded 35 million, and the cumulative paying users have exceeded 10 million, an increase of about 25% compared with the beginning of the year. Magnitude.
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责编：张晓荣 ]
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