Recently, at the Huawei Developer Conference 2021 (Together), Huawei Music held the “Lakeside Lawn Music Festival”, announcing that the 2021 “Lu Shu Project” will be launched at the end of the year, and invited the “Lu Shu Project” partner musicians Midsummer Night and Zhou Dian Ao, Xiahe Reyati, and Uncle Qi came to the scene to bring uniquely American works and performances such as The oval jazz band. Under the dazzling neon lights, a variety of music styles such as electronic music, national style, pop, hip-hop, and jazz are presented in turn, igniting the enthusiasm of developers and bringing the atmosphere of HDC activities to a climax. Huawei Music Night has been held with HDC for three years, constantly upgrading the user’s audio-visual experience, bringing high-quality music scenes to the audience, and creating a new stage for the promotion of high-quality content. Huawei Music, as an important part of the full-scenario audio-visual service of consumer business, built a full-scenario audio feature business around “content-device-service” and made the latest business introduction and experience demonstration at the conference.
Technology empowers art, and the whole scene activates new growth in audio consumption
Wei Wu, vice president of consumer cloud service interactive media BU, said in the Huawei Music sub-forum: In 2020, Huawei Music proposed to allow audio consumption from “mobile time” to “full-scene audio time” in order to better activate audio consumption and experience , Huawei Music has built a scene-based audio service model, that is, around high-quality audio content, providing efficient connections and seamless transfer services between different terminals.
As the fragmented use of user audio content and equipment is further integrated by the “person-car-home” scenario, the use and playback of IoT devices in different time periods has shown a further increase compared with mobile phones. How to further improve user reach, distribution and experience ? Need to focus on “soft and hard integration” to make content scenes more intelligently linked, more immersive experience, more efficient distribution, that is, to achieve listening and playing, listening and learning, listening and watching, listening and working, etc.
Wei Wu mentioned that, for example, the smart cockpit is connected to various modules including audio system, communication system, car machine, etc., in order to match the listening habits in the “car” scene and give play to the effect of the top speakers in the cockpit, Huawei Music cooperates with partners , Using Huawei’s audio technology capabilities to jointly create three-dimensional sound content and services, and create a full chain of capabilities from key technologies to platform tools to content generation and distribution, and continue to lead new audio experiences; another example is based on the HarmonyOS system, Huawei Music uses music The card provides audio broadcast control and transfer services between multiple terminals, making device connection and content distribution easier. At the same time, Wei Wu also mentioned that combining children’s speakers, smart cockpits, earphones and other terminals to provide users with children’s education, smart sound effects, earphones and other special services such as listening to songs and recognizing music. Huawei Music uses a wealth of cases to present its ideas and effects on expanding content cooperation and service types, and providing users with diverse full-scene services.
In the keynote speech at the conference on October 22, Zhang Pingan, President of Huawei Consumer Business Cloud Services and Huawei Cloud CEO, also said: In the media field, based on the blessing of AI technology, Huawei has newly opened up audio and video editing services to provide developers with leading Real-time processing capability of AI audio and video. In the Audio Editing Kit, it can provide rich 3D sound editing capabilities including AI arrangement, sound modification and beautification, 3D sound effects, separation of vocals and instrument accompaniment tracks, and text synthesis into vocals. These capabilities will also be served and applied to the native Huawei music application, providing users with more convenient services and better services in different terminal based on the HarmonyOS system for listening to songs, karaoke, live broadcast, and video applications in the future. Performance experience.
Create a scene-based audio service display for users around “content-device-service”
In the Huawei music exhibition area, the information of many music/audio partners including Taihe Music, Universal Music, StreetVoice, Qingfeng Music, Cloud Listening, Pocket Story, etc., which have recently reached copyright cooperation, are displayed, as well as the global partner cooperation map. The cooperation to introduce higher-quality content will not only provide end users with richer audio-visual options, but also provide users with intelligent scene-based content.
At the same time, Huawei Music has launched a new season of original music competition Huawei Music “Lushu Project”, hoping to recruit more Chinese music and music sympathizers with the help of the deer beast that can sing in “Shan Hai Jing”. The Tiantong Band from the Minzu University of China is one of the national style musicians who participated and cooperated. Zhongruan Tianle, guitar Chen Yi, flute and Huhe, three young people from different nationalities and using different instruments continued to create what they defined ” “Future National Style” music. Based on Huawei Music’s “Lu Shu Project” and the platform’s ability to distribute to multiple terminals in all scenarios, the music of Tiantong Band is well known by more and more music fans. Huawei Music has also created a full-link online to offline promotion for similar excellent independent musicians, and further expanded high-quality content through roadshows, auditions, and meet-and-greets.
In the “Full Scene Audio Service and Experience” exhibition area, Huawei Music showcased a variety of services and seamless experiences ranging from a single use scene to multi-scenario audio streaming, as well as a variety of online and offline featured services, which also allows users to more Intuitively understand the role of “soft and hard combination” as the foundation of high-quality audio life.
At this Huawei Developer Conference, Huawei Music further interprets the scene-based audio service model to partners, and creates more and better audio consumption scenarios with partners through “soft and hard integration”, incubates new content services, and uses technology to improve user experience And recommendations, continue to enrich and expand the entire scene of ecological services. Huawei Music also hopes to continue to work with global partners to promote new growth in full-scenario audio consumption and create a more exciting full-scenario audio life for users.Return to Sohu to see more
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